5 Tips to Writing the Perfect Blog Post | Ideas for your Wedding Business
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5 Tips to Writing the Perfect Blog Post | Ideas for your Wedding Business



are you finding it hard to write blog posts that turn readers into buyers watch this video and you'll get my five tips on writing the perfect blog post that not only drives traffic but that also has your ideal client knocking on the door I'm Kiley Carlson business coach for creative entrepreneurs and it is time to take off your heels grab yourself a coffee and get ready to be inspired remember for the best tips tricks and advice on growing your creative business you need to subscribe to my channel and get that Belle to be notified every time I publish a new video each Tuesday have you ever sat down to write a blog post and found yourself staring at an empty screen with no idea what to write or say don't worry you're not alone stay tuned to the end of this video though and you will have my 5 steps to writing the perfect blog post that drive sales plus I'm going to be sharing my blog guide with 32 blog post ideas for creative entrepreneurs so stay tuned to the end we may be visual creatures but good copy is still incredibly powerful that's why it's so important to always work on making your copy the best it can possibly be so I've got 5 easy tricks for writing better copy that your audience is absolutely gonna love know your audience first things first do you have a good grasp on who your audience is this is the number one thing to know before you draft any piece of copy you really want to hone in on who you're writing for so that you can create copy that speaks their language and really fulfills their needs you should be able to answer questions like this what's the age range of my audience what are their biggest pain points how can I help them solve their problems what kind of language do they frequently use and once you've got a good grasp on the answers to these questions you're better right copy that is so much better and it'll specifically connect with them you'll be able to create valuable content that helps answer their problems and right in a way that just resonates with them so if your audience is young hip and sassy then you're not going to be running so if your audience is very young hip and sassy you won't want to be riding overly stuffy copy that they won't relate to on the other hand if your audience is pretty modest then swearing is not going to be appropriate when your audience reads copy that speaks to them you're able to create a really quick connection quote hey creating great content means providing lots of value and an easy way to add more value is to quote an expert source so this not only shows your readers that you've done your research but that you've also got some high-profile experts who back what you're saying – and the bonus part of quoting an expert source in your blog posts is that they might even share it meaning your post can possibly gain even more traction and exposure now if you've spoken with a source directly always be sure to not only thank them for their time but to also send the link to the post when done in the hopes that they'll share it if you've quoted a source without speaking to them directly such as pulling something they've previously written always send an email with a link to your post letting them know you've included them sometimes you'll get a response and sometimes you won't but you might just get a good social share out of it make it easy to digest there's nothing wrong with creating long-form content in fact search engines love it but you want to make sure that it's really easy to digest and this means creating subheadings bullet points and really making sure your paragraphs are short and sweet why well a lot of people scan read that isn't to say that the blood sweat and tears you've poured into writing this fantastic article aren't appreciated it's just that not everyone will read every single word so use this knowledge to your advantage by bolding important sentences breaking up your content into subheadings and you bullet points and summarizing the main points at the end of your post sprinkle so just like adding an expert quote to your posts helps make some stronger soda sprinkling in some statistics and hard data I said data not data and even if you aren't a trained journalist this is pretty easy to do you can typically trust sources like government agencies or research studies just be wary of quoting from places like Wikipedia without double-checking because whilst Wikipedia is a really good starting point it's still written and submitted by its users and it isn't guaranteed to be fact checked it it edit it writing is just the first step the magic happens in the editing process and for a really great copy you've got to edit edit and edit some more if you've read your post a thousand times already here are a few things that you can try so print out your copy it always looks different on paper read your copy out loud because you'll be surprised just how much you can catch this way use a tool like grammerly to check for grammatical errors kill your adverbs and then have a friend read your post now if you're looking to write better copy just keep these five tricks in mind know your audience make it easy to read quota source sprinkle in those statistics and embrace the editing process trust me these five things will instantly elevate all of your copy which is such a great way to establish a connection with your reader now you have five strategies for writing better blog posts but as I mentioned at the beginning of this video I have a freebie for you it is 32 blog post ideas for creative entrepreneurs and you can download it right now by going to the description and clicking on the link also if you want to join a community of creative entrepreneurs just like you then you need to join my facebook group where I share lots of tips tricks and ideas for growing your creative business the link is down below in the district so come and join us if you like this video remember to like it and leave me a comment to let me know what your top blog post tip would be thank you so much for watching and I will see you in the next video you

26 Comments

  • Kylie Carlson

    Do you have any tips for writing better blog posts and coming up with content ideas? Share with the community in the comments below!

  • Tracey Zarowski

    Thanks for sharing. 
    Would you suggest starting a blog and YouTube channel is too much when starting out??

  • Sarah Fontenot

    target audience is everything!! Great video!! I definitely read my posts out loud as well, helps me understand what on earth I'm saying 🙂

  • Balanced to the Core

    Kylie, first of all I love the FEEL of your video! You made me giggle and kept me totally entertained – so thank your that! And secondly, this video was so incredibly valuable – lots of info to digest. Thank you!

  • Go See Christy

    These are all great tips! We have a blog and we FINALLY got to the point where most of our traffic coming from organic search . However, our numbers our still pretty low. Only about 170-200 per week. 😧 our time on the blog is about 2 and a half minutes. Any more suggestions?

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  • Sara Gilbert | Business Strategist & Coach / Stratège d’affaires & Coach

    great tips, I love the 'read out loud' that is really a game changer in your writing. Thank you!

  • Leanne Weaver

    I’m just working on reviving my blog after being inactive for a couple of years. Love your tips on making it easy to digest!

  • Victoria Nicole

    Know your Audience is so importance! Bullet points and statistics are good to add in to add some spice to your copy.

  • Katarina H.

    This is very timely! I am going to publish a blog post tomorrow. I think I am going to include some quotes and sources to my blog post. What a great idea! And very easy.

  • Bill Benoist

    All great tips, Kylie. I recently started reaching out to publications and submitting ideas for guest posting, so this was quite timely.

  • Lindsay Pleskot

    Happy to see you back Kylie! Great tips on making the long form content digestible. I definitely scan read and it's so nice when you can jump to the main points

  • Lex Ferrante

    I love this! I don't write a blog per say, but I try and make sure all my social media posts are directed at the audience that I want to target. Great Tips Kylie!

  • Heather Gerhardt

    Definitely knowing who you are writing for is key. How to solve their problem is so important. Good stuff!

  • Kate Emiley

    Totally agree! Getting clear on your audience is SO important. It also makes it way easier to narrow down what you should write about!

  • Kelly Roach

    Love it! I love getting ideas for content from my audience and base it off of what they're asking to keep it fresh and provide in the moment help

  • Shayla-René Little

    Amazing video! I loved that it was short, sweet and to the point! In doing some research, I couldn’t agree with you more when it comes to all 5 points, especially the one re: quoting a source and sprinkling in statistics!

  • Amanda Horvath

    Knowing your audience is KEY. The trick to learning your audience is to just START and over time you'll get to know them better and better. Great video 😀

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