6 Facebook Ads Email List Targeting Best Practices - Facebook Ads Customer List Targeting
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6 Facebook Ads Email List Targeting Best Practices – Facebook Ads Customer List Targeting



all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over six best practices when it comes to targeting email lists in your Facebook Ads account so some best practices related to targeting customer lists so when you are in your Facebook advertising account all you need to do to upload an email list here is come to your Facebook Ads manager go to the menu and then under assets you want to click on audiences that will bring you to this page right here so what you want to do is click on create audience you're gonna go into custom audience here and what you're gonna do is click on customer list and this is where you can upload a customer list so a sample customer list would look something like this so you'd have emails you can potentially have first names and last names but really what you need is just emails Facebook will match those emails to existing people that are using Facebook and you can get your email list from MailChimp you can get customer list from Shopify any email provider that you're using or any way that you can collect emails and put them in a spreadsheet you can upload them to Facebook to create customer lists here and then target them with your advertisements so that's gonna bring us in to number one which is gonna be to keep your customer lists up to date as you create them in facebook ads so if we click on create audience here we come to custom audience we go to customer list you want to make sure that you're constantly importing your customer list whether it's from MailChimp or if you're using a file that includes customer lifetime value or a file that doesn't include lifetime value so I'll go over this in a little bit in the video but what I'm going to do is show you how you can just import it from MailChimp now you want to make sure you continue to import your customer list especially if you're keeping it up to date in your Facebook Ads account if you're targeting the people on your list or excluding people from your campaign altogether so we're gonna click import from MailChimp now what we want to do is just log in to MailChimp and import our list once you log in it will show all the email lists you've created so we have our Surfside PPC newsletter here we're gonna select that and just click on create audience it will import that entire list and start targeting people on Facebook and once we reload the page we have that list here so number one is just keep your email lists up-to-date now number two is going to be to make sure that you're incorporating customer lifetime value into your list if you can so we're going to come over to another account we have over here and we come over to this account you can see that they have option here to find people like your best customers using your pixel or app events with values so as you upload your email lists you can actually import value as well so one way to do that is with Shopify it's a very simple process you just export your customer lists imported directly into Facebook or if you're just selling products to people and you're able to track how valuable each individual customer is for your business you can actually upload an email list with that value and the look-alikes will be value-based look-alikes so if we come in here to create audience we do a custom audience again so we're gonna upload it the same way we're gonna click on customer lists here except this time we're gonna use a file that includes customer lifetime value so these are all the identifiers x' you can use when you are uploading an email list so I was gonna open up a sample one here so this is just something that would look like email first name last name and then you would enter any of the other columns for data that you have collected now for this one I have a Shopify email list so I've blocked it out just so I'm not showing a lot of personal data through this video but you can see does first name last name email company address so one of the main things that it has is total spent so it can track how much each individual email address has spent on my website so I come back over here and what I'm gonna do is under original data source here I'm gonna click on data was directly from customers and then what we're gonna do is we're gonna upload our file here okay so we have our CSV file here we've named it Shopify customer list with value now if you're not sure how to do this in Shopify it's very simple you go to your Shopify admin screen you click on the customers tab on the left hand side and all you need to do is click on export it's right at the top you can do all customers you can do the current page to have some recent customers you can just select certain customers if you want so we can scroll down here and it's gonna say export customers generally what I'll do is I'll export all customers and we export it as a CSV file for Excel numbers or other spreadsheet programs click on export it's gonna send you a quick email and that email will contain your spreadsheet so you just take that spreadsheet you upload it just like I did right here so customers export CSV file very simple file and all you need to do is click on next so customer value so this is where we actually set it so I'm gonna show you here when you click on the drop-down it's gonna pull up all the different columns that you have so for this one the column is total spent you might have a different column name here but you can see all we have to do is customer value we have total spent and what we can do is click on next okay so it's gonna be that simple so we have total spent here it's our customer value and then we're gonna upload email you can upload some of these other options here I'm just gonna do email and customer value and we're gonna click on upload and create ok so now our file was uploaded so it's gonna say it may take a few minutes for us to finish matching your customers to people on Facebook well notify you when your audience is ready to use so it's really that simple so now we can do is create a look-alike off that audience so if we just click out of this for right now click on cancel so you can see we have our Shopify customer list with value here so that's number two is gonna be to make sure you're using customer lifetime value when you are creating your customer audiences with your customer list because then you can create look-alike audiences as well this will take us right into look-alike audiences which is gonna be number three to create look-alike audiences based off your email list so all you need to do is come in here to create audience go to look-alike audience you select your look-alike source so we're going to do is select an existing audience so we're gonna click right here so we have our customer Shopify customer list with value so we're gonna click on that that's gonna be our source you can create a new source here if you want as well next is gonna be select audience location generally what you want to use is the locations for the areas that you serve so wherever you do sell your products to so if you sell them in several different countries you'd want to enter all those countries here if you just sell them in certain States you might want to just enter certain states for this I'm just gonna enter United States so now our look-alike audience will just be targeting the United States and as we come down here to select look-alike size one thing you could do is create multiple local like audiences here so if you select it click two it's gonna create one look-alike audience that's zero to one percent and then one that is one to two percent you can just create one instead and do anywhere from 1 percent to 10 percent so what that means is it's gonna match 1 percent of the closest people on Facebook ads to the audience the source audience that you upload here so I generally just do 1% audiences because creates audiences that are pretty large 2.1 2.2 million people about you can increase this in size if you want you can create multiple look-alike audiences if you want it's really up to you but I generally keep this as close as possible so now all we need to do is click on create audience and it's gonna create that look-alike audience for us so it's a value based custom audience it's our Shopify customer list with value is the source and now number three is make sure you are creating those look-alike audiences now number four as you are targeting this audience with advertisements the main thing that I like to do is target the audience with promotions and new products so if you are targeting your customer list make sure you're using promotions so I once worked with an artist and throughout the entire holiday season they ran a 10% off sale and we ran ads towards their customer list because they had a pretty large email list from customers that I purchased from them in the past and it ended up being one of the most profitable things that we did for the entire holiday season because those customers are really interested so to give you a quick example let's just use Cole's com here so they generally always seem to be running sales so as they update their sales and they're creating new Facebook ads you can see just an example right here up to 50% off end of season sandals for the family so what I would do is take their customer list and you can also incorporate other targeting and your customer list so if it is something like this for sandals you can come in here to your asset library you come to create audience you click on saved audience and what we could do first is take our custom audience here so add a previously created custom audience so we would come right here to custom audiences you can see Shopify customer list with value it's still populating here so what you can do is just come down here include people who match the following and we can just come in here and let's just say we're targeting for sandals so we want to match people who are interested in sandals if we come to suggestions you'll see Footwear slip-on shoe slippers so we can enter a lot of these things here so I'll just do flip-flops sandals slip-on shoe and then so we're targeting people on our Shopify customer list who also match these interests of people who have these interests are going to be interested if they see some of our advertisements related to sandals here especially if we're offering 50% off select styles of sandals in our store so for number four make sure you're targeting your email list with promotions and new products because they're gonna be some of your best customers so you don't just want to send them some generic advertisements or advertisements that would be more geared towards driving new customers to your store they're already familiar with your store so give them a promotion give them a reason to come back and continue to shop with you okay we're gonna come back over to Surfside PPC for number five and what I want to go over is how you can exclude your email list from targeting so best practice number five is to exclude your email is from targeting especially if you're running campaigns where you're trying to increase people that are signing up for your email list or your newsletter whatever it is so we click on create audience here and one thing we can do is click on a Saved audience and if we're creating a new audience here that we want to target for our campaign one thing you can do is click on exclude here so you could either include or exclude your custom or look like audiences so now under custom audience what we've done is we're excluding our search side PPC newsletter audience that we created through MailChimp so it's really that simple now you can add other forms of targeting here you can include some of your look-alike audiences you can even include a retargeting audience and exclude your newsletter audience so this is a best practice if you are trying to get more people to sign up for your email list so let's just say for example in one ad set I am targeting my newsletter maybe in another ad set where you're targeting interests you want to exclude your newsletter so you don't have too much overlap so the same people aren't seeing your advertisements too often you can really focus on that one audience and then exclude the people that are already on your newsletter from that other audience so a couple different options there when you want to exclude your email list from targeting so best practice number five make sure you exclude it when it makes the most sense for your campaign okay now last but not least if you're creating a saved audience here one thing you might want to do is create a retargeting audience with multiple sources so you might want to use your MailChimp source where people who are signed up for your newsletter maybe you want to use your website visitors anybody who's been to your website in the past 30 days 60 days 90 days you can use your page engagement so anybody who has engaged with your Facebook page over the last 30 days 60 days 90 days and then we can also scroll down here as well and we can add another connection type and say we want to include people who like our page so basically anybody who's interacted with our business this can be number six is I basically call an ultimate retargeting audience where you're just targeting anybody who has interacted with your business you can use a lot of different options here so maybe anybody who's watched a video on your Facebook page maybe someone who has engaged with your Instagram page so you can use all those audiences here and then just click on create audience so now you're not only targeting your newsletter but you're also targeting your website visitors and you can just use them all in the same ad set so it might be a very good audience for you especially as you release new products because people are going to be very interested in the products that your business has to offer if they're interacting with your business so those are some best practices with targeting your email list or customer list through Facebook advertising if you have any questions leave in the comment section thanks for watching my video today and make sure you subscribe to the Surfside PPC youtube channel

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