What’s up you guys Jason Wardrop here in this video I’m going to show you the top three at Facebook ads for real estate agents that we have seen amazing results with so we’ve seen leads for one to three dollars per lead on average with these three Facebook Ads I’m gonna be showing you guys and over the past year. We’ve generated over 35,000 real estate leads working with over 3,000 realtors and so kind of like we’ve got a lot of experience and we know what works And we know it doesn’t work, so I want to show you guys these top 3 ads And I’m gonna show you guys the ad copy so like the actual text using the ads I’m going to show you the images or videos or what to use on each one of these different ads But as far as going through and setting up the ad that’s a different skill set But I’ve got several other training videos on that So actually if you guys want my facebook ads mini course that I put together for you guys just Thumbs up this video comment down below, and I will share that with everyone who comments down below alright, so anyway guys let’s just dive in here, and I will start showing you the first Facebook ad That has worked amazingly well, and I’ll kind of break down why it’s worked well, and how you can implement it into your business Right so this first one is if you have a listing in your business now I know not everyone has listings in their business You know if you’re new agent Just getting started but if someone else in your office has a Listing that they’re gonna allow you to go through and market promote and make sure you guys get their permission first don’t just go through And market it make sure you get their permission and then go and run this ad right here, so you can see right here You’ve got some emojis Which actually studies show that emojis? Increase the amount of people that are gonna actually read and pay attention your ad just because it makes a little more fun There’s opposed to just having text, and then you can see we even got some hashtags. However guys. I’ve seen some Realtors Go through and do this and they kind of overdo it They’re like way too many emojis way too many hashtags, and it just like looks like a bunch of spam Okay, so you can see this this is still kept clean as silk left You know very very nice looking, but while still drawing attention so you can see right here Pretty listed see it before it hits the market for beds three baths So we’re getting like give a quick preview of What this home is what this listing is all about then go here to get a price location plus more pics, so Some people are going to see that they’re gonna see the images of the home, and they’re going to be ready to take action right away
So we want to have that call to action or they can go through they don’t have to read the rest of this information Okay, they can just click there go out to the landing page, and then we you know rare opportunity And this it doesn’t have to say pretty listed right it could say a number of different things, but that’s just an idea That’s just an option that you can go through and use because not all of your listings are gonna. Be pre listed, right So just keep that in mind, and then what we’ll do here is we spend the next two paragraphs Going through and highlighting the different key points of the listing Kay and I like to hit like more the Sexier things so like if it’s got vaulted ceilings if it’s got stainless steel appliances if it’s got a two or three car garage A pool whatever is gonna really go through and draw attention for your ideal Client you want to throw that in there and then obviously you want to finish it off with once again another call to action Right here out to the landing page kay the reason. Why is because even if you have it up here Lots of times what people do especially if they’re on desktop they’re gonna go through and they’re gonna kind of read with their mouse Right so the reading with their mouse like this. You’re seeing right here. They’re gonna come down here, and it sounds funny It sounds crazy But a lot of times people are just too lazy to go back up or if they’re scrolling on their mobile phone They’re scrolling through and They read it and then like that their brain doesn’t think to go back up to go click that link up there, okay? So now if we look at the actual ad crative k the images the videos whatever we use here You can see this one has just one image What I like to do sometimes like let’s say you have 25 photos of the home that you’re gonna go through in market, okay? I usually like to take about half of those this was just kind of like a little demo example I put together for you guys, but I like you usually take about 10 to 12 of those photos Throw them in the post so they can get a little bit better idea of what the home actually looks like right So like you know they can see this But they don’t know you have no idea what the inside looks like it could’ve been completely remodeled, which this home was okay? You don’t know what the backyard looks like which could be like the coolest backyard in the world or it could be a perfect fit For them alright, so you want to go through and add a few more teaser photos And then having the opt-in okay the call to action being hey get the price the address plus more pictures so that’s what you’re holding back so to get them to put in their name phone number email address on the landing page and Opt in so that you can actually Generate a lead and follow up with them a number of ways now and we can follow up with them via email Text message phone calls, and there’s some cool things that we can do even with Facebook message alright, so anyway This is the first one so if you guys have questions on this first one right here Go ahead drop a comment below I respond and I read every single in the comments so make sure you drop below all right So this one is for a listing at all right? Now if we come in here, and we take a look at this this one is for a buyer lead generation Okay, so if your real estate agent right, and you don’t have listings But you’re still want to work with buyers this one has worked and performed amazingly well right now This one’s gonna be a little bit higher cost per lead I’ve seen about three to five dollars per lead on average Win set up correctly alright now people sometimes will take my my ads and stuff, and they’ll be like oh did it work well There’s sometimes some little simple tweaks on the back end on the ads manager and that’s why if you guys want my facebook as mini-course you got a Comment down below so I can share that with you, which I’ll walk through the whole Facebook Ads manager I’ll walk through how to set the pick Facebook pixel The Facebook leave form all those different pieces to help you guys get it set up correctly alright, so if we look at this The first thing what we want to do case is we want to call out our Ideal client, okay, so we’re saying hey Attention Dallas attention, Orlando attention, Salt Lake City whatever the city is right? Do you know anyone to looking to buy a home and you could even say in right here? Are you or do you know anyone looking to buy a home so it’s like calling them out specifically Kate Are you looking to buy a home okay, and they’re like yes or no, okay? And then they can like if it’s no they can keep scrolling okay Or do you know what he want right because it’s like that’s like a nice little referral right there Follow here, okay, so we’ve got that call to action early on and then hey, we’ve compiled the free report of homes for sale under 300,000 under 500,000 whatever the number is of like whatever your go-to-market Is right sometimes people like the low end sometimes the middle sometimes like the luxury so whatever your mark is really in and then Follow here once again. You’ve got a link a call to action, and they say thanks and your name Just kind of personalize it right and really quick guys all of these ads you want to be running from your own Facebook page So you want to have a profile picture right there of you okay? Not your dog not anything else of you your face kind of like a little head profile shot like I’ve got right here Okay, and then your name. Okay, not your company’s name not your business name your name And you can see even say like for example. I would say like Jason Wardrop You know Park City Realty or Salt Lake City real, so you’re something like that right? So then what I like to do is go and throw in maybe three different homes in your area Okay, now if I’m in Phoenix, Phoenix Homes don’t really look too much like this right, so it’s not gonna really be synergistic with that market But you want to go through and find three homes. Maybe that are for sale in that area under the $300,000 range okay Because you want to match that you don’t want to go through and say hey these homes are three hundred three hundred Thousand, and then you’ve got like several million dollar homes right because that’s just kind of it’s not Targeting the ideal client that you’re really looking for and really going for okay So that’s where I like to kind of do give an idea of some different options Maybe three to five little photos right here that can kind of scroll through See some of the different options of homes that are in that market because then once they opt-in Give you their name phone number an email address you can follow up with them and say hey, I’ve got some other homes I’ve got this other list of homes That you can go through and see and then I can go take you around and show you That we can like see what is the best fit for you all right so once again guys any question on this Facebook ad drop A comment below, I will read and respond to every single one of your comments, and then the last one okay This one is for an open house all right so very very similar to these other ones You know obviously if you got a listing. This is kind of like an open house go pre promote this I like to go through, and if you have an open house. Let’s say on Saturday or Sunday I like to start at least five days Before the open house to go through and promote this okay, because then you get some time to get traction and sometimes Facebook’s algorithm Takes a little bit of time to kind of like Adjust to show it to the ideal target market the ideal audience So it’s sometimes nice to go through maybe five to six maybe even seven days I probably want to go beyond seven days because then people kind of start to forget there were even was a Open house so about five to seven days before it starts, so you can see right here. We’ve got the emojis We’re making it fun. Okay, open house this Friday at 6 p.m.. Or whatever day It is and then give the address right so they can go through save it right there in their phone Okay, get the video walkthrough and Ebro sure here now guys You don’t have to have a video walkthrough. You don’t have to have a brochure or anything like that You could do the same thing like back here on this listing presentation Which says hey get the get more pictures of this property or get this or get that just giving them more? Information on that specific location is going to help out a ton all right then once again I kind of like to go hit some of the top key sexier features of this property rights like four-bed three-bath you know walk-in pantry Subs your refrigerator and freezer some things are gonna get people excited To go through and see the property Then once again You can say hey get the video walkthrough brochure here or whatever you’re gonna be offering Once again with the address and then right here guys. You can use a video walkthrough other property Okay, so I know some properties have like little 90-second segments And that’s a cool thing if you’re working with a new build community lots of times the Builder They’re gonna go pay the money to go have those videos professionally created we’re gonna have like the professional photos taken all that So that’s another amazing thing to do
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