Best social media platforms for Realtors
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Best social media platforms for Realtors


Let’s talk about the best social media
platforms. I am a huge believer that you should not try to be on every platform. I
honestly believe that you should pick the best social media platform for you
and go all-in. So whether that is doing Facebook lives or doing Instagram and
Instagram stories or YouTube, it doesn’t really matter which social media
platform you choose as long as you commit to it 100%. Any of
you that already know me know that I chose YouTube and honestly I would argue
that YouTube is not really a social media platform at all but rather a
search engine. People go on YouTube and they look for how to learn about
something so if I were going to be moving to Des Moines Iowa I might go on
YouTube and say moving to Des Moines what’s it like to live in Des Moines how
much does it cost to live in Des Moines I could do that on YouTube
or I could do it on Google and because Google owns YouTube if you’ve got a
video that’s ranking very well on YouTube it can also show up on the first
page of Google results that’s why I say it’s more of a search engine than a
social media platform but I honestly feel that no matter which social media
platform you decide to use to promote your business you should just pick one
and really concentrate on it I make tons of youtube videos do I share them on
Facebook sure do I share them on Pinterest and Google+ and Google my
business yes absolutely but do I try to make a video and then
upload it on 15 different platforms no I don’t we as realtors get so overwhelmed
I mean think about what you have to do every day now imagine if I film this
video horizontally for facebook but then I film it again vertically for Instagram
or you know I I snip it down to do little tiny 20-second clips for snapchat
or Instagram stories I think it’s too easy to get overwhelmed and then do none
of it or do all of it half asked and then not ever see any results
for me I went all in on YouTube about a year and a half ago and I went from 18
subscribers to currently I’m almost as seventeen hundred subscribers I get
leads several times a week from people that say I found your YouTube channel
we’re ready to sell we’re ready to buy we want you to help us so I’m a hundred
percent convinced that choosing your one platform and going all-in is the way to
go so if you love doing Facebook live and you want that to be your platform
that’s awesome if you want to go all-in with Instagram stories or your podcasts
or alexa flash briefings or whatever it is that you want to do i encourage you
to just pick that one thing that you love that’s easy enough for you to do
that you’ll continue to do it so that you can be consistent and i promise you
you will see results if you stick with it if you decide that you want YouTube
to be your platform let me tell you why I chose it
number one SEO if you do a Google search and somebody’s video shows up and you
click on it BAM that is the beauty of SEO right there and guess what it was
free I do not pay for ads these are organic searches where my videos show up
either on Google or on YouTube or both number two its evergreen content if I
make a video today about reasons I love living in Savannah I can get leads from
it next week next month next year 3 years from now my best performing videos
are videos that I made you know a year and a half two years ago so why not
harness the power of the internet spend the hour to record and edit the video
but have it reap the rewards for years to come a Facebook live will never do
that you’ll get tons of reach the first few days may be for a whole week and
then nobody will ever see it again number three it doesn’t matter what
platform people are on for instance if you choose Instagram
everybody’s on Instagram not everybody’s on snapchat and not everybody’s on
Facebook but everybody is on the internet doing a Google search and they
don’t even have to be doing the search on YouTube
so if they are doing a Google search and they find you and they start watching
your videos you’re in which brings me to point number four the best way to get a
new client is to get face to face with them they have to know who you are they
have to like you and they have to trust you in order to want to hire you for
your services if you can’t be face to face in front of a group of 500 people
the next best way to do that is with video so if you are on video and they
watch one of your videos and they like you so they watch the next one and they
watch the next one and then they subscribe to your channel and now
they’re getting notified every week or every three days or whatever it is when
you’re putting out new content they’re constantly getting notified that you
have content that is helpful to them and they naturally call you when it’s time
for them to need your services can you get leads from Facebook sure do you have
to spend a lot of money on ads yeah do you have to spend tons of time in
facebook groups posting and responding when people tagged you know somebody
says I need a real turn three of your past clients tagged you that’s awesome
but if you don’t respond fast enough 37 other agents were tagged before you even
get the notification on your phone right so that’s why I love YouTube it’s very
effective it’s very cost effective and it works
so if I have convinced you to start using YouTube for your business which I
hope I have I did a free webinar called the 7 secrets to making YouTube videos
that will get your phone to ring click the link down in the comments you can
enroll in this webinar it is free it’s about 45 minutes long I’m going to talk
for 30 minutes about why YouTube is great and how you need to format your
videos so that you’ll actually get leads from it and then I’ll take questions and
answers at the end so I hope you can join me on the webinar thanks so much
for watching and I will see you on the neck

6 Comments

  • Karin Carr

    Thanks for watching! Do you agree? Which platform has brought you the most business in the last year? Let me know what's been working for you.

  • The Real Estate Dad

    Love it Karin! Deciding what platform(s) to go all in on has been my struggle. I'm convinced. YouTube is going to be my jam this year. No more half assing it across multiple platforms! Thank you for all of your great info!!!!

  • Paul Y Kim 360

    For me my real estate website along with youtube has generated the most leads from organic traffic so I totally agree with you. I got so busy last year and did not upload video but was generating results from the previous year. So starting this year … I am ALL IN on video!

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