Hi, I’m Gina Schreck with SocialKNX. And our
question of the week, really, we could call this one, the question of the year. I get
this question about twice a week for the past — actually, a couple of years. The question
is, “How do I create a Facebook business page for my business without having a personal
profile? Can it be done?” Well, the answer is yes. Of course it can
be done. Facebook allows you to create a business profile account. So really, you’re creating
a business account that just verifies that you’re a real person. You have an email address. However, I always advise against that because
when you have a business account, your business page that you end up creating has very limited
access to some of the functions that make the business page a great tool. You’re not
able to do search like you can if you connect it to a personal profile. You’re not able
to comment on other pages, which is really important for driving traffic to your page. So here’s my suggestion. Create a personal
profile, if you don’t already have one. If you do have one, we’re going to answer that
question next week because that’s our second most popular question is, “How do I administer
that Facebook page? I don’t want to tie it to my personal profile.” But this is assuming
you don’t have a personal profile. My suggestion is create one. You don’t have to put pictures
of your family. You don’t have to talk about where you went to high school or third grade.
And you certainly don’t have to connect with people. So, create the personal profile using your
real name, using an email address, and using your date of birth that verifies that you’re
over 13. Hopefully, you are. Now, once you create the basics, you don’t have — just
skip all the other parts that Facebook suggests friends for you. Just leave the account and
then from there, start creating your business page. It will give you more functions for
really operating it like you want to. So next week again, we’ll talk about how do
you connect it to a personal account if you — without sharing all of your personal posts
and making sure that people don’t see the other content. Trust me, it’s possible. So, thank you so much for your questions.
We love getting them. Send us your questions of the week to either my Twitter account,
@GinaSchreck or go to our blog, SocialKNX.com. And you can leave us comments, questions,
anything you want. Just shout it from the rooftop and we’ll hear you. I’m sure we will.
So we’ll see you next week.