Email Marketing vs Social Media Marketing
Articles,  Blog

Email Marketing vs Social Media Marketing


– What’s more profitable:
email or social media? Now this is a big question, especially heading into
2019, 2020, and beyond because social media has been really just on a big rise recently. Everybody and their brother wants to be a social media superstar. There’s been Youtube millionaires
made literally overnight. Netflix has recently a new documentary called “The American Meme” and pretty much everyone
and their brother, at least in the mainstream, talks about social media
changing the world, changing business, and
changing the way money flows. Now does that mean
email marketing is dead? Well, my name is Igor Kheifets and for the last seven years, I am have been making not
only a full-time income, but a seven and even
eight-figure income using email and I am here to tell you
that email is not dead. In fact, rather than just
telling you about it, I’m going to prove it to you by a study done by a third party. Okay? I am not associated
with this company in any way. This company is called MailMunch and MailMunch conducted a study where they wanted to find
out what converts, right. Where do the sales come from? Because most marketers, and most business owners,
and most influencers, they talk about, supposedly,
where they make their money, but they never track. Well this company actually tracked it and they wanted to find out which traffic source
converts most and then best, basically which traffic source
gets the most conversions and which traffic source, not
only gets most conversions, but the most profitable
conversions as well. So as you can see, number seven on this
list is social network which stands for Facebook,
Instagram, Twitter, and anything else that is
considered social network and as you can see social
networks in this study delivered about 101, and that is a collective
number by the way, 101 conversions worth about
$737 as you can see right here. Which means out of the 101 customers that came through the
social media channels, they’ve made on average
about $737.26 per customer. Now look at email. Email is number four on that list in terms of the amount of conversions and it actually converted
at nearly 9 times higher than social networks meaning
that email brought in 9 times more customers
than social networks did. What’s most fascinating is that out of all these traffic sources, other than the direct traffic which means when the user
had an existing relationship with the company and had known about the
company from before, email actually delivered customers that spent the most money which mean that for every conversion that the email delivered, as opposed to the social
network conversion, the email conversion, the email customer the customer who found this
business through email, ended up spending 20 times
more money with that business. So while social media
referrals spend about $737, an email referral spend nearly $15,000. And what does that tell you? If nothing else, even if social
media and email converted at the exactly same
rate, which they do not, even if that was the case,
you still want to use email just because email
subscribers spend more money. They buy more stuff. They’re basically patronizing
you and your business and your purpose and your mission through purchasing from you and not just by liking your stuff, and your posts and your content. Now where does that leave you? So, if right now, you’re trying
to build your own business or generate leads online, the conclusion you need to
come to is very, very simple. Email is what is going to
get you the best customers, the ones that spend most money, the ones that are the most
receptive to your message, and the ones that are easiest to convert, especially, if you’re now
getting lots of traffic or trying to get lots of
traffic through social media that is not really getting
you a great result. And this is where it gets
really interesting for you because I’m conducting a
free training this week where I am going to show
you how I’ve used email in my business to build a list of 4 million email subscribers at break-even. In fact, I’ve used that big list, well 4 million is big, I’ve used that list in order to become one of the world’s top super affiliates of internet marketers and ended up basically landing
on every possible leaderboard that I’ve ever attempted to get onto in the last couple of years. So, if you’d like to find out how I am generating leads using email, and how I am converting
these leads using email, as well as, if you’d like
to know the actual offers that are converting right
now with the traffic source I am about to show you, If you’d like to know how to stop chasing people on social media and instead have people come to you and spend money with you, I want to show you how to do that during this free workshop this week. So, the link for that
workshop is either here or here depending on the device you are watching this video from or you can just use the URL
that you are seeing above. Okay, you go to igor.cx to
attend this free training and make sure you attend the training because just by attending, I’m also going to give
you a $3,000 valued gift. It’s a 31-day email sequence you can use in order to convert more
customers and get more business. Alright, so again email
is where the money is at based on the study I just showed you. Again, I am not associated with MailMunch in any way whatsoever. You can look it up yourself. You can just get on Google and type in social media
vs. email MailMunch, you can find this information. But what is really important here, if you’d like to start
getting lots and lots and lots of leads that are
responsive to your message then you need to use email
in your business asap both as a way to get customers as well as a way to convert
the customers you’re getting. And I am about to show you how to do both on this free workshop. So what you want to do is go to igor.cx. Again the URL is just above
me or somewhere to the side or to the bottom again depending on where you are watching this video from. But if you just go to igor.cx, you will be able to
attend this free training, get a free gift just for attending, and remember, in addition, to
showing you the traffic source and how to convert leads, how I am converting those leads, I’m also going to show you the offers that are currently
converting the best for me and my clients because we are driving quite literally millions
upon millions upon millions of clicks each and every single year into a bunch of offers
and we have the data to show you what
converted and what didn’t. So if you’d like to find out
all these goodies and secrets, go to igor.cx right now
and I will see you there.

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