Hello and welcome to Digital Minute, where we’re taking a look at Google’s latest AdWords update. Google has announced that AdWords Price Extensions will now be live across all devices, having passed a successful testing phase back in November. The update means that prices for products and services will now appear across desktop and mobile – giving you the option to separate those URL’s. Price Extensions are often seen as a vital add-on for improving search ranking visibility – particularly during discount periods. Keyword search terms such as ‘Camera shop’ for example – instead of showing location data, price extensions has the ability to highlight price points for products and services . This heightened visibility is no doubt a strong advantage over traditional methods – leaving less drop-off and more of a chances for conversion. Serving the right products, in the right places, at the right time is vital for your paid strategy. And to help you along the way, we’ve pulled together our guide, ‘How to master programmatic advertising and real time bidding’. Thanks for watching. I’m James Pierechod, and that was your Digital Minute.