Hello and welcome to Digital Minute. This week, we’re looking at a recent algorithm update from Google. Eagle-eyed boffins may have noticed last week a new Google algorithm update. Despite its similarities, it is not the work of our friend, the Panda. Reports emerged last week that a new algorithm update had impacted rankings, with experts initially pointing to the various changes for Wikipedia pages. However, Wikipedia’s site-wide change to HTTPS was not to blame, as Google did in fact confirm an update, although not a new Panda punch – that’s due soon – does share some of the content-boosting powers. Admittedly, Google can’t be accused of over-sharing – Google’s Gary Illyes tweeted: “we make hundreds of changes every year” When the smoke finally cleared, the big winners were generally huge media publishers, so what, if anything, does that teach brands about keeping in the game? Put simply, to make content that’s fresh, unique and original. Your stuff needs to be newsworthy. Whether this is anything to do with the recent Google Trends is a story for another time. We’ve got more on this development over on on the blog. Thanks for watching. I’m Steve Chambers, and that was your Digital Minute.