Google Mobile Update – What EverWeb Users Need to Know
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Google Mobile Update – What EverWeb Users Need to Know


In late April of 2015, Google made a change
to its results algorithm for users searching on mobile devices. In this video, we are going
to discuss the most important changes that took place, and what every EverWeb user needs
to know about it. This new change, will alter the results shown
in Google when users are searching Google on their mobile device. Web pages that are
considered mobile friendly will most likely begin to outrank web pages that are not mobile
friendly. Google will also indicate to the searcher, which of the pages in the results
are mobile friendly, which may increase the click through rate for those pages. First, let’s talk about how the change will
affect you. A lot of people may think that they are being penalized in the rankings.
This is not the case. Google is not penalizing any website, but rather making a change to
the results. This doesn’t mean that all websites appearing in the search results on
a mobile device will be a mobile site. If Google deems necessary, it will still display
desktop sites in the results. Another important thing to note is that when
we mention mobile, we are referring to smartphones and not tablets. Tablets generally have larger
screens so most desktop sites will work just fine on a tablet, and this new Google change
will not apply to tablets. So what do EverWeb users, who are concerned
with mobile search, need to do in order to make sure their site is still appearing in
Google for users searching on a mobile device? The first thing that you should do is create
a mobile version of your website. What this entails is creating a mobile page for each
desktop page on your site, that you want to rank during a mobile search. For example, here you see my desktop site
which has 5 pages. Let’s say I really only care that 3 of these pages rank in Google
when people search from their mobile device, I will only create mobile pages for those
3 pages. So what I will do now is add my first mobile
page. Since I am using one of the built-in themes in EverWeb, I am just going to click
on the Add Page button, locate the theme I am using, and add the mobile page. If you
are using your own custom theme, you can just add the mobile page from the blank template
theme. So now that the mobile page has been added
to the site, what do you put on it? Well, this page is basically just a mobile version
of the desktop page. So since this is the home page for my mobile site, and it is based
off of the home page on my desktop site, I am going to have very similar content. I will
repeat this for my other mobile pages. When creating your mobile pages, here are
a few things to keep in mind. Get rid of the clutter. A lot of desktop pages
can be filled with a ton of images, text, and other objects that might not make sense
on the mobile page. Put yourself in the shoes of your website visitor and make sure that
you give them the best user experience possible. Make your font size a bit larger. Since smartphones
tend to be relatively small, text can become more difficult to read. Have your font size
set to 15 at the very least. Another thing to consider are touch elements
on your mobile page. If you have touch elements such as links and buttons, make sure they
are spaced apart from each other. It is easy to hove the mouse over a link on a desktop
computer, but not as easy when using your finger or thumb to click on something. The
extra space will be important to ensure users do not click the wrong button or link by accident. In terms of SEO, the same principles for your
desktop site will apply. If you are new to SEO, please see our free SEO For EverWeb Video
Course. Once your mobile page or pages have been created,
how do you ensure that mobile users will discover the mobile version? What you need to do is
setup a redirect from the desktop page to the mobile page. This is done by selecting
the mobile page, and scrolling down to Mobile Settings on the Page Settings tab in the inspector
window. Check the option that reads “This page is for mobile devices” Now click on the corresponding desktop page
for this mobile page, and also go to the Mobile Settings section on the Page Settings tab.
From the Mobile Page drop down menu, select One of My Pages and then select the respective
mobile page from the Page drop down menu. Repeat this process for the other mobile pages
that you have setup for your site. After you publish the site, this will setup
a redirect on the desktop page. This will tell Google, and any website visitor who is
viewing your site from a mobile device that there is a mobile friendly page. The browser
will automatically redirect the user from the desktop page, to the mobile page. The
desktop page’s URL might look something like this, and the mobile page’s URL might
look something like this. This will of course depend on what file names you give to your
pages. What you see here is just an example. A couple other things that I quickly want
to mentioned before we finish off. For those of you who do your own research on creating
mobile sites, you will come across the term ‘responsive’ quite frequently. Please
note that Google does not favour a responsive website over a regular mobile site. As long
as it is mobile friendly, Google will detect it as such. If you use Google Webmaster Tools, you may
see some error messages given by Google. Make sure to not take some of these error messages
too seriously. For example, one message you might see is that the viewport is not set
correctly. This is not necessary to do in EverWeb, so you can just ignore it. This will
not negatively affect your mobile site’s rankings. Lastly, Google has a mobile friendly test
page that I encourage you to use as it is always a good idea to double check that your
website is in fact mobile friendly.

2 Comments

  • Daniela's Facial Studio - Adult Acne Center

    Why should I have to create two web sites?  My site is enormous.  If I decide to switch over to EverWeb from iWeb, I'm going to want to create my new web site to be both desktop and mobile friendly at the same time.  I understand that means "Responsive Web Design" ?  Does EverWeb have ability to create a one-size-fits-all site?

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