How To Automate Twitter and Save Time Managing Social Media | Twitter Marketing
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How To Automate Twitter and Save Time Managing Social Media | Twitter Marketing


What’s up everybody?! Jonathan Payne here from MySocialGamePlan.com and today in The Social Locker Room I’m going to share the system that I use to automate my tweets. So if you’re somebody who’s looking to save a bit more time on your day-to-day social media management, this video’s for you. Stay tuned. Real quick before we jump in, if you prefer to follow a text guide of this rather than watch the video, you can go to my blog at MySocialGamePlan.com/twitter/automating-twitter And that will walk you through all the steps that we’re about to go through in this video. So the first thing you need to set up this Twitter automation is a Feedly account. You can get that at Feedly.com. Feedly is just an RSS aggregator, meaning you can subscribe to a bunch of different blogs and Feedly will automatically pull in the feeds of those blogs and list them out in a really consumable format. So you can skim through and figure out what’s interesting for the day, or if you want to read a post real quick you can just jump in and look at that. Within Feedly you can organize all the different blogs you’re subscribed to by different categories. Over here on the left, you see that I have for example web design and development. And those are just blogs devoted to that topic. I have personal finance…B2B marketing is just blogs that write about B2B marketing. This is an important step for our purposes when we’re automating this. What you want to do is find blogs in your industry or in your niche that are very authoritative, that routinely post content, and most importantly that they routinely post GREAT content…things that you will most likely be okay with going out without having reviewed or read beforehand. So you want to pick only the best blogs in your niche. For example, I’m in the digital marketing industry. I want to tweet about things in digital marketing and social media marketing, so I might say that SocialMediaExaminer.com is a really credible source and a source that I would like to automate tweets from. So if I go up here to the search bar in Feedly, I can just type in social media examiner’s URL and learn how to type a little bit 🙂 And search for that, okay? And so it’s going to bring it up. This is the feed for Social Media Examiner and what I want to do is click Follow. Then it’s going to ask me to create a collection or category. Now for the sake of this demo, I’m just going to make a new one. You can label it whatever you want, but I’m just going to label it for this demo. So TwitterDemo, and then click Create. You’ll see the category popped up over here. So if we look in that category “TwitterDemo”, you can see that Feedly already pulled in a few recent posts from Social Media Examiner. I would go through and add four or five really credible blogs that you trust and that you would routinely read. You can always add more later…you don’t have to go overboard right now. You just want to make sure that the content that’s coming into this feed is high level content that your audience is interested in. You don’t want random posts going out that aren’t relevant to your audience. So once you have a handful of blog subscriptions in that category, we can jump to the next step, which is setting up Buffer. Buffer is a social media management tool…it’s similar to things like HootSuite and Sprout Social if you’ve heard of those. Basically you come in, you add your accounts…your social media profiles…and you set up a schedule for when you want to post to those social media accounts. And then you can just add content into your Buffer account and it will automatically post those schedule posts out. So what you’re going to want to do is add your Twitter profile to Buffer. When you log in, you’ll see this down here at the bottom “Connect More Profiles and Pages”. If you click that you can go into Twitter, click connect, and then go through those steps. It’s really easy, all you have to do is authorize Buffer to connect to your Twitter account. And then you’ll see Twitter pop up in your feed over here on the left. One really important step after you’ve added your Twitter profile is to make sure that the check mark next to your Twitter profile is checked. Once you have that setup you can click up here at the top and go to Schedule. This is where you’ll create your Buffer schedule. This basically says what days of the week do you want to post to Twitter? And then at what times do you want to post? So you can see here, this is my Twitter schedule…seven days a week. I’m posting eight times every day to Twitter at these various times. You can set this up however you want, based on when you think your audience is going to be most active on Twitter. My experience is tweeting 8 to 12 times a day…maybe even a little bit more… generates the most engagement and the most interactions from people, because Twitter is kind of like a fire hose. I mean, people post so many times that it’s hard to break through the noise if you’re not also posting quite a bit. Once you have your skills are created in Buffer and you have all the time set that you want to tweet — you can always come back to change this, it doesn’t have to be perfect right now — we can jump to the part where we actually automate this process. So we’re going to automate a connection between Feedly and Buffer so that your Buffer content schedule automatically gets populated. And the way we’re going to do that is we’re going to use a tool, a website, called IFTTT. IFTTT.com, three T’s. And what that stands for is “if this then that.” If you’ve used an IF statement in Excel or you’ve ever worked in any kind of programming language, you’re probably familiar with the concept of an IF statement. You’re basically saying, “if X occurs then do Y.” IFTTT plays on that concept and lets you do a bunch of different stuff. But for our purposes we’re going to create a recipe that says, “if a new post goes into the Feedly category that we just created, take that post and send it to Buffer. And add it to our Buffer schedule for it to go out on Twitter.” In order to do that, after you create your account, login and go to My Applets at the top of IFTTT. You’re going to click New Applet over here on the right. That’s going to pop up with an “if this then that.” Click the “this” in that statement and that’s going to take you here where you can search for a service. This is step one of setting up the automation. So we need to connect Feedly first. We’re going to search for Feedly, click their icon, and you get a couple different options. What I like to use is the “new article from category”, which means, again, any time a new article is published into that category you just created on Feedly, it’s going to automatically send it to Buffer. So we’re going to click that and it’s going to populate your Feedly categories in this drop-down right here. We want to select the one we’ve just created for this Twitter automation purpose, so I’m going to click TwitterDemo and then I’m going to click Create trigger. Now we have the first step of our recipe. So if a new post gets published into Feedly, then what? And we’re going to set up the “what” here. So now we need Buffer…we need it to add that new post to Buffer. So we’re going to come in here, search for Buffer select their icon the same as we did and you have two options. We’re going to select the “add to Buffer.” And then you’ll see here it’s going to pull in the article title and it’s going to pull in the article URL. And it’s going to add that to your Buffer feed based on the schedule that you just created. So now we have this action that says if there’s a new post in Feedly in that category it will automatically add it to Buffer So click “create action” and that’s about it. So if a new article from category TwitterDemo ,which we created in Feedly, then add to Twitter Buffer @SocialGamePlan, which is my Twitter account within the Buffer. If we just click finish…make sure this is slid into the on position. You can always come in and pause this recipe if you feel like you’re tweeting too much or you just don’t want it to run for whatever reason. And that’s it. Check back in about an hour or two and that recipe should have run from IFTTT and you’ll start to see posts pulled it into your Buffer account. A couple tips…this isn’t an excuse to start ignoring Twitter. It’s not a set it and forget it type of thing…that’s not the purpose of automating social media. The purpose of automating social media is so you can free up time to go out and engage people, actively start conversations, reply to people’s tweets, get involved in Twitter chats…without sacrificing the tweets that you’re putting out and you’re still putting out high quality content for other people to read, retweet and all that. So don’t take this as an opportunity to ignore your Twitter presence, it’s the complete opposite purpose. And if we look back at my Buffer account, you’ll notice that most of my posts have a hashtag in them. I come in here manually once every few days or once a week and I look through this list of posts that this system has automatically scheduled. And I’ll clean it up a lot. There are oftentimes posts in there that I don’t want in there…that I don’t think are relevant to my audience or that I just don’t think are that high quality. So i’ll delete those and then also come in and I add hashtags to keywords within my posts. Things like #socialmedia, #smallbusiness #marketing. Those are trending areas within Twitter that I want my posts to fall within. Again this isn’t an excuse to ignore your Twitter presence, it’s the complete opposite. You should have a little bit more time now to really focus on your Twitter presence, focus on the content you’re putting out, focus on the hashtags you’re targeting and people that you’re trying to reach. With all that said I’ve been using the system for probably two or three years and I’ve found it very helpful to save that amount of time by not having to create eight to ten tweets a day on my own manually. I hope you found this helpful…if you did I would really, really appreciate it if you subscribed to my channel for more guides and tips like this. Also if you know somebody who’s struggling with time management and social media or is looking to grow their presence on Twitter, I highly suggest you share this video with them. Once again I’m Jonathan Payne from MySocialGamePlan.com and you’ve been watching The Social Locker Room. Thanks for tuning in.

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