How To Start A Fashion, Beauty, or Lifestyle Blog! | hayleypaige
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How To Start A Fashion, Beauty, or Lifestyle Blog! | hayleypaige



hey guys welcome back to my channel so after so many requests I mean I've been getting requests for how to start your own fashion beauty lifestyle any kind of vlog for such a long time now that I thought it was time to finally sit down and actually do an entire series on it so you guys are interested in starting your own fashion or any kind of blog for that matter these tips that I have learned through trial and much much air they will come in great handiness to you guys because if I had known all of these tips and tricks throughout the past two years of me doing my blog consistently for the most part on a weekly basis then I would have just been lightyears ahead of where I am today so yeah I wanted to help you guys out there just because this is probably one of my most requested videos so I wanted to do an entire series on it and before I start this series I just kind of want to say that obviously you guys can tell I'm not experts so I don't solely do my blog for a living a lot of people have that misconception i contract myself out because of my blog through a bunch of different platforms and just different areas of expertise that i've developed in the past two years of running my blog so I don't solely just make money by writing blog posts every day and actually a lot of people don't know that bloggers in general they actually don't just do their blog to make money they do a bunch of different other kinds of stuff but yeah we'll get to that kind of later I'm a few things that I've written down that I wanted to go through as far as the video so I'm gonna be making for this series the first one and that is the one that I'm going to be talking about today is how to get started with it where do you even begin it's so overwhelming looking at all the stuff online but I'm gonna go over that for you guys the second video I wanted to make is all the technical stuff so things that you're really not taught that a lot of people don't know about so search engine optimization how do you get your posts ranked on Google to show on the first page of Google so when people type them in and search your posts will come up first the second thing is analytics that kind of goes along with SEO so analyzing your Google Trends and what's popular what's not popular on your blog that can really help you determine what kind of content people are liking what people are disliking and that can really help you in the long run a few other technical things are planning your content schedule how many posts you actually need to post what should you even write about and determining who your audience is going to be or who your audience already is so the third video I wanted to make is all about equipment and editing and the fourth one which is my most requested thing in the whole entire world people ask me this all time is how do you make money from blogging so we'll get to that for sure and I'll go through so many different ways on how to make money through having your own blog and doing other things on the side and then the fifth thing is how to take good photos and I'll probably do a few more videos but I haven't gotten that far yet so yeah you want to see you more of these videos please click Subscribe and yeah let's go ahead and get into the video so throughout the past hour I literally just brainstormed all the things I wish I knew before I started my blog and what I had the idea of it I swear you guys these tips are gold to me if I had just known these things have been so different I would have been more successful but that's the point it's learning it's more fun than it is stressful sometimes but we'll get to that later so the first thing that I wanted to talk about is what your blog is obviously gonna be on so my blog is daily dose of darling calm I will link it in the down bar for you guys but basically I mean you can't really tell from the title which is kind of annoying sometimes but it's obviously if you guys have seen it it's a fashion of beauty home decor kind of lifestyle blog but it's really mainly fashion and beauty so the first thing I wanted to talk about is what your guys's blog is gonna be on I get this question all the time I mean even in my past a few jobs that I've had throughout college when I was blogging I would have bosses come up to me people like my coworker sorority sisters friends random people on the internet they would ask me I really want to start a blog I really want to make a lot of money and that's the first thing I get and I do I'm so annoyed when I hear that because first off if you're not passionate about like what you're talking about like the content you're creating if you're not motivated to create that content and make it really really good and honestly you have to be borderline obsessed for you to make any amount of money from your blog or else it's not going to be successful people will tell that you're not into it and they'll just click away there's so many things that go into blogging but the first thing you really want to narrow down is what you are good at and what you're passionate about so like for me I don't really focus on makeup tutorials all the time just because I'm not a makeup artist I'm not like an expert I kind of just you know do things for the average girl some more affordable drugstore products things I'm not going to pretend to be this magical makeup artist when that's not really something I'm good at so just because you may be obsessed with something it doesn't mean you're necessarily have the skill to do it that's kind of why I gravitated towards fashion because growing up in Los Angeles in California we have access to things and just were more knowledgeable about fashion trends they come and they go we see them on every day basis so I felt like I had something to contribute to the fashion community and that's something that I feel I'm good I've been asked you know what I'm wearing for years and years and like where I buy my clothes and all that so that's why I kind of gravitated towards fashion now your niche might be you might be an animal lover and you want to create a blog all about dogs dog breeds cats that may sound like the weirdest concept ever but more often than not there are more people out there than you think that like your passion so your passion could be anything from nail polish home decorating flipping houses there's always room for you on the internet people think oh it's saturated oh you can't make any money blogging well in my experience that is not true more and more people are obviously using the internet every day I mean hardly any people read books anymore so the more people that are using Internet and that are looking at blogs the more people are going to find your stuff so yes there's a place for you don't be discouraged that someone's better someone's bigger than you just do it and do it with all of your might to be motivated so yeah I just want to throw that out there if you're doing it for money you will not succeed because people can tell you won't put in as much effort as a person who absolutely loves what they're writing about so yeah finding what you love and what you're obsessed with at first it's probably the number one step that I would say to a successful blogger the second thing that I want you guys to kind of think about when you're you know pondering what you want your blog to be about what you want your blog's name to be about what you want to portray its how can you be different how can you add something to the already standing community of bloggers well this is something that I am still learning today it is so hard to differentiate yourself especially in the fashion and beauty bloggers world just because everyone's kind of doing the same stuff and that's why I honestly I started a YouTube channel and that has just I mean that has taught me so much in the past few months of me starting my channel but yeah basically you want to try and add something to the space that's not already there and you might be discouraged thinking well I have nothing to add everything has been done well the one thing you can add is your unique personality the good thing about blogging in general and you know being a youtuber even though this is primarily actually this is all about being a blogger is that you guys are unique you all have your own different personalities you have something to add to the space because you guys are all gonna give your own personal spin or tell your own story and whatever you talk about even if it's makeup that's overdone and that people think clothes fashion what food whatever you guys are all different people so the way that you approach something is gonna be completely different than the way someone else is approaching something so as long as you're not copying someone and you're trying to be your own unique person people will really recognize that and they will appreciate you for your personality along with the content that you're delivering so for the first I think year of my blog I was all over the place I thought I wanted to do food I posted food and I realized that I suck and I do not care about food that was such a fail I talked about my lifestyle on my blog which I realized was not as popular because people really it's hard to get to know someone through a personalized blog and you're trying to show off clothes that's why I started a YouTube channel to be more personable because talking about my personal life on my blog was not successful in the rankings then I started to you know go into beauty and fashion I realized that people were actually interested in that so it's really just finding what you are actually passionate about and doing that first and foremost even if you think the market is saturated so after you've kind of come up with your passion and what you want to blog about then it's time to start coming up with a name so I think a lot of people at least a lot of people I've talked to throughout the years they're like hey Lee what should my name be and I'm like well what's your blog about and your name is everything and it's nothing at the same time so when I was thinking of a name I wanted to try and I was like mainly just going for fashion in the beginning and then I just kind of like developed in this whole thing life style and everything but in the beginning I was going all wrong about my name and honestly if I could change my blogs name today I would it doesn't really combined all of the interests that I have and it is really hard to think of something that represents you as a whole daily dose of darling I liked at the time and I still do like it just because I feel like I do have that darling aesthetic I know that sounds kind of like I don't know what that sounds like to some people but I get a lot of mixed opinions about the name but basically I thought of it because I wanted my blog to just look very feminine one of my clothes to be more sophisticated and less urban so more of a darling aesthetic and I wanted everything to portray that so I am happy with that choice just because I still am that person but it is really important to note that's who you might be when you're creating your blog is not gonna be the same person if you still have your blog going for the next 10 years you really want to shy away from changing domain names so it's like daily dose of darling would be the domain name you want to you know avoid that at all costs because starting over on a blog is so bad for Google unless you absolutely have to anything it's the right strategy move so yeah I'm kind of stuck with my name for now because I built up so much authority on Google want to start from scratch and be at the bottom of the search results I know it's kind of technical but yeah so avoiding changing your name is really important and trying to pick a name that you think that will carry along with who you are for the next decade plus cuz you never know where blogging is gonna go you never know where your blog is gonna go so make sure you pick a name that kind of envelops everything that you want to portray even if it is as simple as your first and last names once you have list of your ideas then I would go to either godaddy.com or I will go ahead and link all the resources below for you guys the buns your different domain checker websites out there that you can see if the name is taken how much do you have to pay for it yes you do have to pay for your domain name I think mine was like $5.00 a lot of people also asked me how I got my domain name in general so daily this is darling calm at the end of it and when you see a website that is like well Google's about example but nordstrom.com I think it's shop Gershon calm they have the just calm because they host their own website or you have a hosted through a server so a lot of people actually start off with let's say Jane Doe dot wordpress.com you can get it free that way if you don't want to spend a lot of money and you you know you just want to get it free but in my opinion I would highly recommend avoiding you know having the Hayley page wordpress.com at the end of it it gets first off you don't really own your own web site if something shuts down if something goes wrong you really aren't in charge of it since it's hosted through WordPress so what I would recommend is actually paying for your domain name and having it hosted through another site and I will leave links to what I'm kind of talking about below I host my WordPress site through hostgator.com and basically I pay like a yearly fee I think it's $100 or $200 for both mine and Doug's blogs and they host it for me if there's like any technical issues I call them if my sites shutting down if it's getting too much traffic they will let me know I will call them so things like that and it's really important because nobody ever searches you know daily to see darling wordpress.com that's just not a good search terms so buy your thing right off the bat especially if you really know that's the name you want and you're not going to change it is really important just for the longevity of your brand so once you purchased your name and gotten a you know gotten your website hosted the very most important thing that I could tell anybody is get your social media platforms all the same name now I obviously don't have that Twitter Instagram not Facebook's but things like that they're all the same but my youtube channel is different and my blog is different it would be amazing if you guys out there who are starting a blog every single thing every platform your blog they were all the same names so if it's Jane Doe that's your Twitter name that's your Facebook name that's your tumblr name everything you can think up even if you're like I'm not gonna use that platform like I don't really like Facebook I don't really like YouTube I'm not gonna be a youtuber it doesn't matter you should just sign up through your email it's super easy it's free and get your name because like I said you never know what you're gonna want to do in the future and just making everything cohesive and easily searchable is really important so after you've got your domain name and all your social media handles figured out and all the same or as much of the same sino some of them are gonna be taken so as cohesive as you possibly can then it's time to develop your site so there are a lot of free wordpress themes and I say WordPress I kind of didn't mention it but it's really between blogger and WordPress and hands down WordPress wins by you know a million times over not really going to go into why you guys can look it up and find out why everybody wants WordPress over blogger because you just have more freedom you have the ability to really customize your site down to the color of you know whatever you want down to the code you can have someone go in if you want to in the years to come and code your site and make it all the way you want it to look so yeah just do WordPress don't even think about doing anything else so so basically the next thing is appearance so with WordPress since I hope you guys would go with WordPress there are a lot of different free themes out there that they could just upload onto your site I wouldn't recommend paying a graphic designer to customize your site in the look of it right away just because it's gonna be fruitless you're not making any money off of it it's not an investment that's necessary just because there are so many really good-looking free themes out there or even themes that are you know twenty-five to fifty dollars that you just pay one-time for and implement on your site it's really easy WordPress is a learning curve trust me Doug and I had to learn it for like the past two years we're still learning it because there's updates and stuff but it's really easy you can just Google how to do things or YouTube even how to do things and it will teach you everything you need to know so yeah putting a theme in there a free theme preferably in the beginning would be your best bet the next thing I wanted to mention about your theme it's really make sure it is clean and easy to navigate in the beginning of my blog I had like pink scallops like all around the edges and it just wasn't modern looking it wasn't updated it didn't look like a resource like somewhere where you would go to learn about things it just looks like some girls like diary or something like her home written diary so make sure that it is going to appeal to all different ages all different audiences and something that's really streamlined and yeah easy to navigate is the biggest thing if you can't find out where social handles are you have to like search to find it or if you can't find out where the home page is the about page then that is a problem I would also recommend once you've developed your site and gotten your free theme or whatever you want to do for your site put it in front of your best friend your family members your boyfriend husbands people you may not be not familiar with because your friends and family might be a little bit biased put them in front of a computer and have them navigate like your site and then have them write down all the things they think that they didn't like and all the things they liked it's gonna be brutal but it's really important to know what other people think because your idea of what might look good may be completely different to what other people like so it's important to get other people's opinions in the beginning so the next tip that I would have given myself if I have just known back in the day is basically do not focus on how pretty or how like just good your site design looks in the beginning just slap it together and start writing content because everybody knows especially if you're looking up you'll see kind of the same phrase repeated over and over that content is king on your blog if you don't have good content but a pretty design no one's gonna find your blog first off and let me tell you it is hard for people to search your blog just because you think you have a really great blog and I could have told myself I did not know this information back in the day I thought oh I have a really good blog people are people from random places like the Netherlands and New Zealand they're gonna find my tiny little fashion blog just by searching truly is tough to get your page ranked on the first page of Google just because if you don't follow the certain steps to SEO which we'll get into another video then no one's really gonna find you you're gonna have like five page views a day if you're lucky and that's probably gonna be from you so yeah don't focus on the site design really just start to focus on your content because that's gonna rank on Google that's what's gonna help build longevity and site Authority to your website so another thing I wanted to mention in this video is basically you really like I said in the beginning is you have to be passionate about the content you're writing people are so smart nowadays and I thought people were dumb like honestly back in the day that sounds super harsh but I thought two years ago oh people are gonna want to read about you know what I think about this lipstick that is not on the market and basically is something that I've had for five years I would write about the randomness stuff I started to write about my lifestyle I started to write about my you know in the beginning basically my boyfriend at the time my living where I live and no one really cares about that because they don't know you but number one before the fact that they don't know you they really don't know how to find you so in the beginning you have to be writing about things that are searchable and we'll get into how to figure that out later but you really have to grab people's attention first and have them come to your site before you start introducing your personality or else no one's gonna find you because it's your personality and your the stuff about your cats and your dog it's not going to be searchable on Google so starting with things that are actually searched so may be the latest fashion trend beauty trends things like that that's really what's gonna help you in the beginning so another thing that I wish I had told myself in the beginning is that you really do not want to hide your blog from your family your friends your boss your boyfriend if you want to be a successful blogger you have to become a successful blogger and I did not know this at first I had a vlog for a few months like six months before I told anybody besides Doug just because I was ashamed of it in the beginning because it didn't look that good I didn't really know what I was doing but that's okay like people know you're human people know that it's a learning process and the fact that you're putting yourself out there and trying to be creative other than you know work or school it says something about who you are and you shouldn't be ashamed of what you're doing on the internet I know that sounds kind of strange to some people but I need a lot of people that say I have a blog but like no one knows and I'm just like what's the point if you wanted to write go write in a diary or a journal if you obviously have a blog and you host it on a site for a reason so put it out there start to honestly I hate to say it but start to push your content out to your friends and family because those are the people that are gonna care first so once they start to care then other people will kind of join in their friends and friends and their friends or friends and then after a while after probably about a year more people around the country and around the world are gonna start looking at your blog just because a few initial people started to look at it in the beginning so if you're not comfortable sharing your blog to your boss which I never wants to show my bosses like at work what I was doing on the Internet um if you're not comfortable showing it to your parents your professor then you're really doing something wrong write about something that you're proud of have good grammar skills which I did not in the beginning have really beautiful imagery which we'll get to in another video but don't skimp on the pictures because nowadays everything is visual that's why I have them obviously on YouTube because people like watching videos people like looking at pictures so don't just write a huge blog post with no images no one's gonna want to look at it because nothing draws your eyes to a big paragraph of words make sure you do focus and dabble with the imagery in the beginning even if it's just like one picture so that's pretty much it for this video I know I rambled a lot but it's just kind of like an intro to the series the next video is gonna be about like the technical stuff so if you guys are interested in this kind of stuff please let me know in the comments I know a few guys were interested and give this video a thumbs up and subscribe if you haven't already if you have any questions feel free to leave them in the comments and if you have a long list of questions email me my email is below and I will get back to you guys so yeah thanks for watching and I'll see you next time bye guys I was like I should just try blue ting free pasta I heard it's gross but I want to try anyways this is the Trader Joe's organic brown rice and quinoa fusilli pasta goes like this swirly

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