How to Write the PERFECT About Me Page 👌(or Social Media Bio)
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How to Write the PERFECT About Me Page 👌(or Social Media Bio)

– Hey, if you’re creating
any content online, doesn’t matter if it’s on a blog, or a podcast, or a video channel, or maybe even on social
media like Facebook, Twitter, Instagram, whatever, you need to focus on having
a great About or Bio section. It’s really important you nail this down because a lot of people go to that to understand whether or
not they should continue to follow and consume your content. So, we’re gonna work in this video through five different factors to make sure that you
include on your About page exactly what it needs to to get people to follow
and subscribe to you. And if you haven’t done this yet, you know, it’s about time. It’s About page time. It’s about–just stick around, you’re gonna learn some stuff. Alright, number one, the
first thing you need to have is an amazing hook. What is a hook? A hook is a way to really
capture a person’s attention right then and there, so that they’ll be intrigued
to keep reading down that page. If you don’t have that great hook, you have all this
amazing stuff after that, if you don’t have the
hook they could leave and never come back. Alright, so there’s lots of
ways to hook an audience. First way, questions, ask questions where the answer will be (laughs) where the answer will be a yes. Meaning, like, are you somebody who blank? Do you typically feel
blank when you blank? So, really understanding the pains and problems of your audience in a way that, when they answer these
questions in their head, they’re gonna be like, yeah that’s me. Uh-huh, yep, I do that, okay. This might be a page
that’ll actually help me. So, asking questions, great thing to do to start off your About page. Next, and this isn’t
really for social media, because you don’t have
a lot of room usually. But if you are on your website and you wanna have a great
hook you can tell a story. So tell a great story
right from the start. Something that really
resonates with that person. Again, making it relatable based on the pains and problems that they have. You wanna show that you understand exactly what this person is going through because, like Jay Abraham says, if you can define the problem better than your target customer, they’re gonna automatically assume that you have the solution. And you can do that by asking questions and having them say yes, or you can do it by telling a story where their story and your story have a matching intersection. Now, don’t ramble or go
too long with a story. You wanna get to the point really quick where a person can understand
oh, that’s just like me. So don’t ramble on and go too long, but telling a story’s
great, ’cause we as humans are just fine tuned to
really pay attention when a person’s telling us a story. Alright number three, you
can create what’s called an open loop. So, this is really handy because, people don’t like when things
aren’t finished or complete. Now, that’s not to say
you’re never gonna finish or complete this open loop. I’ll give you an example in just a second. But it is to say, okay a
person’s gonna be interested and intrigued, their
curiosity meter’s gonna go up, and they’re gonna be like alright I need to find out what’s going on here. You can say things like well hey I’ve discovered an amazing way to do X, Y, and Z. Before I give you all the
information about how to do that, make sure you keep reading, because I wanna tell you a little bit more about what you can get here. Now there’s a lot of
other ways to create hooks and also ways to combine
these kinds of things together to really reel a person in and have them continue to
read on, and subscribe, and follow what you do, but as long as you have a hook, then that’s a great start. So let’s keep going with the next part of your About page or Bio. Alright, so the next section
that you wanna make sure you include, let me
erase this really quick, is you need to make sure you understand, and the person who’s there,
understands the benefits. Benefits, not the features. Not here’s what you’re gonna get, but more so the why, ’cause
this is what really people want. The benefit is what a person will get if they stick around. And the best piece of
advice I can give you is focus on the transformation. I love this word transformation, I use it whenever I create
any sort of content, blog post, podcast episodes, videos, I wanna understand okay,
where’s the person at, but then how can I help them? The transformation is that
thing on the other end of what it is you’re offering. The outcome, if you will. Now in terms of the transformation, it’s just really important to note for the person who’s on that
page, or reading that bio, well, what are they gonna get as a result of sticking around? And then by starting with the benefit, then you can add the
features on after that. Hey, I’m gonna show you
how to make more money, save more time, and help more people, too. And this is how I’m gonna do it. So, we’re kinda flipping the switch. A lot of people typically
add the features first and then go into the benefits. But I love to just share
the benefits first, because then a person understands well, okay I’m gonna get this outcome. I don’t really care how I get it. Well, obviously you do, but then you go into the how after that. So it’s kind of the Simon Sineck, right? Like start with why and then
kind of pull out from there into the what and where. And, finally, another
really important factor related to the benefits and the features, is making sure that you
share for this person what makes you, and the way you teach
these things different. There’s a lot of people
that likely want to provide, and do provide the same outcome and transformation to people. How are you gonna do it differently? That’s really important to note as well. Alright, next up, and
this is really important, you wanna make sure that you show people some sort of proof. In sales, in trying to
get anybody to subscribe, proof is a really important factor in having a person
understand that yeah, okay, I can trust this person. Proof used in this fashion, because likely a person hasn’t really gotten into your stuff yet at this point, proof is kind of just part
of the first impression that a person might have on your stuff. If they come across
your stuff and they see that you’ve been featured
on certain publications, if you have these accolades, if you have, you know, awards as a result of what you’ve done, then they’re gonna be
more likely to dig deeper. Now those forms of proof are important, and they are helpful to share with others, but you can take this a step further by showing proof, if you have any, of how you’ve already
helped other people, too. So, on your About page
and even in your Bio, you could perhaps pinpoint certain people, or groups, or companies
that you’ve worked with that you’ve helped. Now there’s lots of
different ways to show proof. You can show proof in the form of videos, videos are probably the most powerful form of testimonials, or if you have any other people share kind of how you’ve helped them, that’s great. If you’re a speaker, perhaps, it’s great to have other conferences, talk about how well you did on stage, that sort of thing. Videos are great. Written testimonials are good as well, but I think to take that one step further I would also include images. Anything to break up
the text on that page, again if it’s on your website,
makes a big difference. And people can see you, people can see how you do what you do, or
what you’ve done for others. And that’s really important. Alright next up we have,
and this is one thing that I have really understood that works really well for me, because I know I have a good one, and that is a personal story. Now you might have told a story already, like we talked about earlier, but this is where you
get a little bit deeper about how you got to this point. Why are you the person
who’s writing this website? What is your mission? And I know, for example, I
have a great personal story that really resonates with
people getting laid off, starting a business,
being successful after getting laid off and falling
through a state of depression. It really resonates with people, and a lot of people connect with that, but more than just the story and the outcome that comes
along with it, that’s relatable. More so it just has a
person on the other end realize that you are a real person, too. And the thing is people wanna do business with other people, not websites, not profiles,
not even companies. But people wanna do
business with other people. When you can show your personal story, something that’s completely unique to you, it’s gonna help you stand out from everybody else out there who’s just making noise along with you. If I were to offer one side tip, one piece of advice, it’s to really nail
this down, practice it, share it on stage, write
it a number of times, really hone in on how you can
best tell your personal story. Because, that’s gonna be
an amazing tool for you to build a relationship much quicker. Alright next let’s talk about something really important that’s tactical. It’s gonna help you
actually grow your business from your About page or your Bio, and that is an opt-in form. Or it could be a link if
it’s on, like, social media. When a person’s reading about you and they’ve gotten to the end
of this thing and they’re like yes, I like this person, this person’s speaking to me, I want more. This is the perfect opportunity to include an opt-in box on your website, on your About page and a
lot of people don’t do this. I actually picked up this tip from Derek Halpern from Social Triggers who actually just emailed
me one day and he said, Pat, you should have an
opt-in box on your About page. I guarantee you it’ll
increase your subscribership. So, I didn’t have one, I put one on, I did have an email opt-in in the side-bar of my website at the time, but not directly at the bottom. A clear CTA, call to action,
to get more email subscribers. And by just simply adding it in there, I increased my email subscription rate by 477% on that page alone. So, it does work and there’s lots of different ways to do it. You can offer a lead
magnet or some incentive to go along with it,
which I would recommend. People don’t want more emails, so don’t just say like
subscribe and get more emails, or subscribe for my newsletter. That typically won’t go over as well as if you had something
that relates to them and their problems, and
pains, and struggles, that you can offer to them for exchange for that email address. Now out of all these things probably the best thing I could do to sum up what makes a successful About page is to make sure that you don’t make it actually about you the entire time. Yes, your personal story will be in there and all those kinds of things, your testimonials and all those
things are in there, right? But it’s mainly about the
person reading the page and how you can best serve them. So, I wanna put the ball in your court. I wanna ask you how are you doing in each of these five
realms on your About page on your website or perhaps
the bios that you have here on YouTube or any other places that you have information
about you online? If you cover these five things in there, especially the call to action at the end, it’s gonna help you grow your business, help more people, and build a stronger relationship with those people who can then dive deeper into the content that you have to offer and help them with. So, if you’re up to the task, number one, hook me up with a thumbs up. But number two, also leave
in the comments section below which one of these things was missing or maybe underutilized with
what you have going on? Maybe it’s all five, maybe you haven’t even
started an About page yet, in which case now you have a structure to make sure it’s gonna be great, but of the five things
which one do you feel that you just needed
a little more work on? I think a lotta people are gonna enjoy hearing that well, they’re
not alone in this process. So thank you guys so much for listening and watching this. I hope you just crush
it with your About page, ’cause it’s truly gonna
help you moving forward. Especially when it comes to building those important relationships with your audience because relationships are everything. So make sure you subscribe
to the channel below hashtag team Flynn for the win. I appreciate you guys, and again, if you haven’t subscribed yet do so below, hit that notification bell so you know when new videos come out and I’ll see you in the next one, cheers.


  • Emily Hastings

    I just added an opt-in to my about page. I like the "yes" question hook idea. Totally trying that! Thanks, Pat!

  • Salma Jafri

    This is true value Pat, especially as I just filmed a story video yesterday to go along with my written page. Helps me contextualize my about page. Thanks a mil!

  • Joyann Rice

    Thanks so much I am in the process of setting up my webpage and my Instagram for my business and this was some valuable information that I will be utilizing.

  • Dad Hackers: Becoming the Men God Created Us to Be

    Thank you Pat, I've been struggling with writing about sections and this gives me a framework to get started! 👊

  • Digital Savvy Granny

    Some excellent tips and structure for your "About Me" page. Biggest takeaway for me was that its not all about me and putting an optin on the page. Thanks Pat #teamflynn

  • Angelica

    Hi pat! this came in the perfect moment! I really love it!! I'm starting a blog, but if I don't have any proof rigth now, what can I do? Thanks!!!!

  • Suad Photography

    As Always, Helpful!! I agree about having an Opt-In Form with offer, but have struggled with this.  As a Photographer, I don't know what to offer that won't make my business seem like a discounted "Low End" Service.  ANY Ideas? Thanks in advance!!

  • Ruairi Doherty

    Which had been missing or I feel I need to work on a little bit more? Well, everything really. My website, doesn't even have an about page. I need to get a move on. Thank you for the inspiration. Now I know how to get it right.

  • Elizabeth Keene Solutions

    Wow … Great (as always) content Pat. I just started revamping my about page and my missing link is the #5 opt in. Thank you for the information!!!

  • Sam corah

    Thanks for this pat, very useful. Good to see I've already incorporated some of your points but you've given me ideas to make it better. Much appreciated 👍

  • dylin redling

    Good stuff, Pat! I think for me and my site (, I have all 5 elements, but they're scattered around on different pages and parts of the site. I like the idea of combining them all on our About Us page. Thanks for the tips!

  • Katies Wealth

    Amazing content, once again, Pat. Thank you so much.
    I have one question about the Proof section. For new bloggers that can be hard, as we don't have that yet. I will take a "wild" guess and say that proof could be (at least in the beginning) the content itself…? I think that makes sense to me, but not quite sure. Any tips?

  • Bad Kitty

    I have struggled with how to start the About page (because it DID seem to end up being all about me when it should be mainly about the people I'm trying to serve and how I'm going to do that). Having the Hook options as a way to begin it really helped me get going on it and then as you gave the next step in the video, I just kept writing and ended up writing the whole thing by the end of the video (I did pause the video as I went along)! Another awesome, helpful video! Thanks Pat! Kitty

  • The Primal Desire

    Pat. Your timing couldn't be better. Working on redesigning our site, And have been thinking about updating the About pages. Definitely need to add in the opt-in. Also, changing so that it is about the reader.

    Thanks again #teamflynn

  • Philipp Kowalski

    great video (again) +PatFlynn – As I am revamping / starting my website (along with social media and podcast bio) this is soooo helpful.

    The one thing that I wasn't aware of was the hook. In the end it is a little bit about copywriting and your video shows how to do it right. Thanks again.

    PS: Man, where do you get all these great shirts? Loved this one. As we had a YT conversation about Ready Player One recently, I start to dive deep into my "nerdishness" lol ordered mine already. 🙂

  • MinaTheWarriorsPrincess

    I think I really should incorperate the Opt-in Link for my podcast…. wait… is an about page the same as the discription thing? Herm.

  • Reza Molavi

    Pat, thank you for the great post. Talking about proof, encouraged me to comment. This may not totally apply to the bio, but I see this trend in selling pages.
    I cannot stand the pages and pages of the proof. more than two paragraphs and you have lost me. the longer the pages, the cheesier it is and signals snake-oil-salesman to me. Most content providers wait to the VERY last page to tell you what the program costs. each page, depending on the author adds $100-$1000 to the cost of the program.
    For me, the longer the page is, the more hype it is.

  • TheKamminator

    Great stuff, Pat. I think this will really transform 🙂 my approach as I move my very boring consultancy About page to a more 'solopreneur' approach and attitude. BTW… just ordered your 'Will It Fly' book and am looking forward to reading it.

  • Carolyn Garcia

    Hi Pat, Carolyn Garcia here, love the video good tips. Still working on my website so I don't have any of the five, but my question is if your a beginner how do you get your testimonials, or your proof ( in need of help please ) [email protected] you are awesome Pat keep up the great work. God Bless!

  • Chris Gilmour

    The hook is the biggest take away for me from this video. I always thought you should keep an about pages fairly short. This appears to be a recipe for a fairly long page. Pat & Team, what is the ideal length for an about page?

  • Toni Cooper

    How do you get testimonials when you are just starting out brand new? I've helped some acquaintances along the way but didn't really keep up with them because it wasn't truly my business at that time. Some I didn't know I was helping until they told me after the fact! I've helped friends too but they would be bias – does that matter, since I did actually help them?

  • Xavier Peña

    Just went over my About Me page a few minutes ago…cringe time!! That just went on my Priority A-list. Thaks Pat!

  • Carmin Williams

    I didn't have an opt-in form on my About page. I hadn't mentioned how my coaching will help the potential client transform her life or business. I didn't have a testimonial on my About page! My personal story wasn't as streamlined and direct as it needed to be. Thanks Pat!

  • Mateja Prebevšek

    Great video again! Thanks!!! :)))
    But what if you're just starting out with your online business (which helps people get to the next level in a bit different way than usual) and you don't have any proof yet? We want to have some materials of our own one day, but for now we just want to be affiliates for some great tools and programs, that we believe can help the small guy get through between all of those "big guns". Do we write their proof??? From the other programs? I will watch your aff. videos to learn more. But still, we want to have a great hook. Our slogan is: "Fair Opportunity to Outstanding Life" (F.O.O.L.) and moreover "Don't be a fool! Take a F.O.O.L" and we want to make it all about fair opportunities for the small guys, for smaller businesses and people. But we are literally just starting out and puting content on the website, which is almost none at the beginning. The main reason we're doing this is because we really want to make it all about FAIR opportunities.
    Thanks again!!! 😊😊😊

  • Tony Loyd

    This is so embarrassing. My website URL is my name, and yet, I didn't have an "about" page…until now. Working on it using this video as a guide.

  • Deb Wertz

    This was awesome, Pat. I am tweaking my brand focus and therefore re-writing my About Page. Thanks for the reminder of the importance of "proof". My current testimonials are now quasi-irrelevant so I am going to have to come up with some new material.

  • craiginzana

    Thank you! I'm working on a website for a client that was very successful in pre-internet days and this about page is going to rock with the testimonials and video proof he has. If I can get a personal story out of him too then there's no failing with this as a cornerstone page of the website.

  • Entertainment Management

    Great stuff Pat. My takeaway is to remind my students that an “about me” page is really an “about them” (the reader) page.

  • smithent701

    I haven't started my about me page but now have a great structure to start with. Great insights, thank you Pat. Clayton, Smith Enterprises

  • Deborah Unck

    I have done quite well with these suggestions but will tweak my page. The main thing? I have no CTA. Gonna add that right now! Thanks Pat!

  • New Generation HR

    Thanks for this video! I am currently re-doing my about page and after this video I realized I needed to cut some of my wordiness from the beginning and use a more concise hook. I also worry about my proof – I'm going into consulting, and because I'm still a newly formed startup, I don't have much proof aside from my many years in the field before going out on my own. Does this count?

  • Varun Kumar

    Thanks for the awesome suggestions Pat. I was actually just going to write the about page for my first website

  • Steve Turner, New Home Pro

    Wow. Small little nugget which was really huge: “your about you page shouldn’t really be all about you” it’s what the reader will get from you.

    Thanks, your videos have been great as I’m trying to grow my presence!

  • Joy Smith

    I had most of this info on my about me page with the exception of Proof, but there were a few areas that I can definitely improve on. Thank you! Time to revamp my about me page!!

  • Instructor Savant Professorjohn

    hey Pat..your tips are helping me finally take 25 years of fitness expertise to scale. Unlike others in the fitness field who are using gym jargon spin and trying to sell fitness as a conveyor belt product, I have been able to super differentiate and truly break away from the crowd –

    Im the curator and FitPro at work for two websites and that I'm following your advice to make both a super teaching platform.

    Thanks for the CTA's and the optin forms tips. Adding to both sites.. My two huge differentiaters are Exercise Short Codes(tm) and fitness life skills – consumer
    FitPro at Work a cloudbased fitness career building app. – any one trying to teach fitness online or off

    My pain point right now besides word press expertise is would you recommend using two different listing building resources..

    Im torn between convert kit, active campaign, get response, webinar jam, on inbox , – the learning curve seems to be pulling me at the seems..

    I have my lead magnets ready – done in canva – but which platform would you you do if you have two sites and what type of plan would you use if you are just getting the hang of things.

    Content of these two sites have the ability to dominate whats out there now because they unlock the three gateways to motivation and uses super teaching tools that make current fitness approaches obsolete..

    For example: those overused ab and flat stomach blogs and exercise hype videos
    Wait til I unleash – Midrift Work flows: Abs on the Run vs Abs on the Take
    or FitPro at Work: 7 Fitness Career Path Phases

    Hope I can reach out to you for advice in scaling my brand..

    I'm devouring your content..

    Instructor Savant Professorjohn

  • ellen gansowen

    just starting my blog and i already mention the last number 5….and thats it…thanks for this videos its' helping me a lot

  • Maggie Bergman

    Timely advise Pat, I’m just setting up a new site that will benefit hugely from a great About page. Will start writing the main points this weekend and fine-tune over the next few days while I’m working on the structure of the site. It’ll be good to have a few pages and posts ready to go! Thank you for another great video!

  • Conni Stock

    Thanks for the direction. I seem to struggle with writing the why. Funny thing is… I resolved my own pain with my solution so it should be easy to explain. Here goes… eeekk…

  • Karen Polanchek, NTP

    Asking questions is missing on my page.
    The questions, open loop and benefits are on main page and personal story is another landing page? Ie: About Karen
    Thank you so much, very helpful.

  • shubham bhardwaj

    Hey dude, really helpful videos. Here are some topics i would like to see more and probably no one talks about
    Creating marketing funnels
    Creating information products and digital assets.
    Thanks for awesome helpful content.

  • Helena Doherty

    Hello Pat, thanks for your helpful video. I need all this information. The word that I will remember most is 'transformation'.

  • Michal l

    Important question: I'm still quite young (look even younger) and i think that my readers won't see me as authority becouse of that. I also don't have achievements to back up my knowledge (yet). Should still show myself?

  • Alex Simmons

    Though I do a number of these things, I definitely should have had long before this …
    Opt-in Form or Link on two of my web sites (etc.),
    Much more testimonials and proof of credibility.
    Open Loop
    Will change that for sure.

  • Fabian G. Hendricks

    Totally agree, I can’t believe you actually have all the details I’ve been looking for! Just wanna say a bigger thanks for helping us improve our stats. Great job Pat, thanks!

  • Neelam Chhagani

    Thank you for sharing your knowledge. I just happen to see your video, this is the 2nd one. Within in 3-4 seconds of the first video, i felt so strong low spirit… Something like a depressing feeling…just felt it. I really hope you are in highest and best of spirit. Cheers!!

  • Kerz Kinetic

    … And this particular video needs bookmarking,
    so I can return to this exemplar of an About page.
    … Oops. Just thinking aloud : )
    Respect from Australia

  • Friday Couples & Cocktails Podcast

    Thank you Pat. I am in the early phases of creating a podcast and developing its web site so this information is especially helpful to me in this early stage. Much appreciated.

  • Enjoy Positive Living

    I have only a few of these things! Thank you so much for such great information! I will be working on a fresh bio/about page! I completely agree with Cristobal when he said it was a changer that the About Me page is NOT about me!! That put a new perspective on how to write it! I had a lot of take away from this video. Again Thank you!

  • Christopher Baer

    I'm missing the personal story. Not sure if I should include it though because were a CBD brand that wants to come off more corporate. For example, no one knows the owner of McDonald's but everyone loves the prodict. I like the other points though like giving proof and giving benefits before the features

  • Linda Parrington

    Thinking about the ABOUT page as not about me, but rather about the reader is an intriguing concept. Thanks. (I'm Canadian.. think of ABOUT as ABOOT)

  • Tash Percy

    Very helpful! If you're planning on creating a blog that is purely for providing information, like book reviews, what would you put as the hook or benefits?

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