Optimizing Your Profile Settings on Twitter
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Optimizing Your Profile Settings on Twitter

Now that you’ve got a strong start on
creating a Twitter profile with a strong bio and visuals, it’s time to think about
how to optimize it for engagement. The media gallery showcases your most
recently Tweeted photos and videos. If your media gallery is not yet fully
populated, post a minimum of six Tweets with visually striking photos or videos
that are relevant to your business. This will fully populate
your media gallery, boosting the visual impact
of your profile. When selecting the location to include
on your Twitter profile, think about where you connect
with your customers. If you deal with local customers,
use your precise physical location to help them find your business. If you target a specific area
outside of your physical location, select the location where the bulk
of your customers reside – ensuring you are represented
in their local search results. And if your business has customers
spanning multiple regions, or has no physical location
or headquarters, feel free to leave this field blank. You have just 160 characters for
your bio field so use them wisely! If you maintain a separate Twitter profile
to provide customer support, be sure to to add that handle to the
bio field of your main profile so customers can get in touch easily. If your company uses a branded hashtag,
your bio is a great place to share it. A branded hashtag is an excellent way
to encourage your audience to interact with your brand and start conversations
about your products. If you’ll be using your account to interact
with your customers, consider adjusting your settings to allow
direct messages from anyone. This way, customers can contact you
without you having to follow them first. Your Likes tab is prominently displayed
and accessible from your Twitter profile. From here, visitors can see
the Tweets you’ve liked, which provides an opportunity
to use liking strategically. For example, you can use your Likes tab
to build a collection of media articles and positive shout-outs about
your brand and products. Displaying favourable mentions from
reputable accounts is an excellent way to provide social proof for your business.

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