Can’t decide between Shopify and Wix for
your online store? Don’t despair, in just a few minutes you’ll have a MUCH better
idea of their pros and cons. Welcome to WebsiteToolTester, where we review
store builders all day long so you don’t have to.
So first, it helps to explain these companies’ backgrounds. Shopify has always been a tool
designed to build online stores. Wix, however, specializes in websites. But over the years
Wix has added more features, and that’s where its eCommerce plans come in. Generally speaking, all the Wix ecommerce
plans get you unlimited staff accounts, bandwidth, and full features. The main limitation is
on storage with the entry plan, though you’re still given a generous 20GB. And you can always
increase it by upgrading to one of the more expensive plans. Usually, Business Basic will
be enough for most users. The closest equivalent to the entry Wix ecommerce
plan from Shopify is Shopify Basic. It’s affordable for selling unlimited digital or
physical products. But you don’t get certain advanced features like Reports and Gift Cards,
which only come with the Shopify and Advanced Shopify plans, so Wix gets this point.
Speaking of features, this is where we’ve noticed a lot of confusing information online.
The biggest misconception has to do with the Abandoned Cart feature. For those who don’t
know, this feature allows you to automatically send an email to people who have left unpurchased
items in their carts, reminding them to make the purchase. As you can imagine, it’s a
great way to increase your sales. Unlike what some popular videos claim, Wix
does offer the abandoned cart feature on all plans, and so does Shopify. In terms of other ecommerce features, it is
pretty “even stevens”: You can create product variants.
You can enable user reviews or comments. Dropshipping is possible with both but Shopify
gives you more options. Tax settings, check.
Customer login, check. Although the setup is a bit clunky with Wix.
SEO options are both decent, even if they modify your URL structure a bit.
SSL and checking out on your own domains possible with both. The only thing that is impossible to do with
Wix is to create a decent multilingual online store that is also SEO-friendly. With Shopify,
there are workarounds, but they are currently either a bit clunky or very expensive.
Say you can’t find what you need for your online store straight away: the good news
is you can always add more options through extra apps with both Wix and Shopify. One small difference: with Wix, the App Market
is mostly about improving your site as a whole, so you get tools for blogging or landing pages. All the Shopify apps, on the other hand, are
designed to boost an online store, which is why you get cool stuff like an Augmented Reality
tool to preview items. Still, two great providers for building and
expanding an online store so far. While both Wix and Shopify are easy to use,
it’s hard to beat Wix for beginners. The backend is so intuitive that you’ll
rarely need to check tutorials or step-by-step guides, which are excellent by the way. With Shopify, getting started is a serious
affair that could take a few hours at least. But thankfully it’s never frustrating or
badly designed. Though, ultimately, we’re going to have
to go with Wix for this round. Wix has 60 completely free ecommerce templates.
They look modern and stylish, but you can’t customize them with HTML or CSS. That’s something you do get with Shopify
– so it’s a shame you only get a couple dozen template options. The premium ones cost
between $140 – $180. Good news is they all look fantastic. And the customization flexibility
gives them this point. Ok, your customers managed to get to the checkout
page, how does it look from there onwards? Wix payment options are good, including Stripe
or Payal, and I like Wix Payments, which enables credit card payments without transaction fees.
Shopify Payments is similar, but neither are available worldwide yet. But turns out Shopify has more payment options.
It includes hundreds of payment gateways like Apple and Google Pay, Facebook, Pinterest
and much more – though be aware of transaction fees. Best of all, Shopify allows for multiple currencies.
I already mentioned the quality of the tutorials and guides for both Wix and Shopify. The online
forums are also active, and a great source of information. But when it comes to live support, Wix only
offers to call you back during business hours. With Shopify, it’s 24/7 via chat, email
and phone. After testing both, I also found Shopify answers
were more helpful than Wix’s. So, looking at the scoreboard, it’s clear
that Shopify offers loads more options for building, expanding, and more importantly
– growing your online store. That is because you really feel like all the
features in place have been designed to improve your conversion and help you become a serious
online seller. But I have to say, Wix does hold its own when
it comes to ecommerce. It’s more affordable, super easy to use, and I would absolutely
recommend it for smaller online stores – especially if you create a lot of blog posts and other
content to bring people to your site. I hope that answers your main questions about
the differences between Shopify and Wix online stores! And if you need more options, I’d
recommend you check out our Shopify Vs Squarespace video or head over to our blog! Thanks for watching!