• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • Twitter Analytics: How to Anticipate Trending Topics to Promote Business [Advanced]
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    Twitter Analytics: How to Anticipate Trending Topics to Promote Business [Advanced]

    Eight out of ten blog we searched including ours try to answer the one million dollar question What is the next trend in social media marketing? Yeah? I know we’ve already searched a lot about this and by now you already know the answer But just make sure we’re in the same page, eight out of ten blogs we search including ours say that live streaming videos and Influential marketing are going to rock in upcoming years however with so many blogs videos pictures Gifts and cats being posted every day. How are you going to stand out? Well? This is when you need analytics Hey there I’m Daniel I…

  • Connect your Facebook Pixel with a GDPR Cookie Consent Notice
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    Connect your Facebook Pixel with a GDPR Cookie Consent Notice

    In this video, I’m going to show you how you can connect your cookie consent form to your Facebook Pixel. So the data is not being sent if the user has not yet agreed to your terms. All and more coming up. Hey there, welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. My name is Julian. And today we want to talk about how we can connect your cookie consent form to the Facebook Pixel. Now, you may have installed a cookie consent form because of GDPR purposes, where you ask the user to agree to your privacy policy and the cookies that…

  • How much traffic did your website get yesterday? #GoogleAnalyticsQ&A
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    How much traffic did your website get yesterday? #GoogleAnalyticsQ&A

    How much traffic did you get on the website yesterday? The topic of this video is going to be how we can find this out in Google Analytics. All the more coming up. Hey there measure geeks. Julian here back with another video. I’m actually starting a new series here where we’re going to answer some common questions with the help of Google Analytics. Now, a question is always very important because when we start our analysis process, we want to start out strong with a question in mind. So we actually get a result from our analysis. If you don’t have a question and just look through the reports…

  • The best way  to Install Google Analytics on to a WordPress Website?
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    The best way to Install Google Analytics on to a WordPress Website?

    In this video, I’m going to show you the best method on how to install Google Analytics on your WordPress website. All and more coming up.Hey, there measuregeeks! Julian here back with another video teaching you the data-driven way of digital marketing. Now, today we want to talk about how to install Google Analytics on a WordPress website. And as always, there’s not just one way of doing things. So today, I’m going to show you actually three ways on how to install Google Analytics on to your WordPress website. And later on, you can pick which one suits you best. I will also give you my recommendation at the end of…

  • Google Ads Website Call Conversion Tracking with GTM
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    Google Ads Website Call Conversion Tracking with GTM

    In this video, I’m going to show you how you can install the call conversion tracking feature of Google Ads onto your website with the help of Google Tag Manager. All and more coming up. Hey there measure geeks, Julian here back with a another video for you guys. On this channel, we do all about data analytics and marketing. So if you haven’t yet, consider subscribing down below. Today, we want to talk about the call conversion tracking feature of Google Ads and how to install this on to our website. Now, what is this called conversion tracking feature? If you have a search result, just like on a…

  • How to personalize your Website Using Google Tag Manager
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    How to personalize your Website Using Google Tag Manager

    In this video, I’m going to show you how you can do personalization with the help of Google Tag Manager. So we can hide, show or replace elements on the website all through JavaScript. And based on the user who is actually visiting our website at the moment. All and more coming up. Hey there, welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. My name is Julian. And today we want to talk about personalization with the help of Google Tag Manager. Now, you might have encountered personalization, especially when you log into a website, and suddenly the website is personalized to you.…

  • How to install the new Facebook Pixel with Google Tag Manager for Conversion Tracking
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    How to install the new Facebook Pixel with Google Tag Manager for Conversion Tracking

    Hi there and welcome to another video of Measureschool.com – Where we teach you the data-driven way of digital marketing. My name is Julian and Today I am going to show you how you can utilise the new Facebook pixel to build a retargeting audience or track a conversion on your website. I show you how you can implement this retargeting tag via Google Tag Manager and get the most out of this tracking pixel. Lets dive in! Facebook announced a while ago that they will be changing their custom audience and conversion tracking pixel over to a new pixel that will encapsulate both which will be called the Facebook…