• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • 👑30: How to Create LTV Audiences for Facebook/Instagram Ads
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    👑30: How to Create LTV Audiences for Facebook/Instagram Ads

    Coming up on today’s version of the Art Marketing Podcast, we’re going to be talking about getting ready for the fourth quarter buying season. Specifically, we’re talking about cold audience targeting on Facebook and Instagram. About how to create an LTV audience and some of the use cases with LTV audiences that you probably never thought of. Hey guys, thanks for joining me, Patrick here today. Now let’s talk about what is the number one question we seem to get about Facebook ads. Right? Like, are we on board our customers, we get them into the system, and we immediately encourage them to get all set up on Facebook, and…

  • Howard Schultz’s 2020 Bid, a Facebook-WhatsApp Merger & Peace Talks in Afghanistan | The Daily Show
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    Howard Schultz’s 2020 Bid, a Facebook-WhatsApp Merger & Peace Talks in Afghanistan | The Daily Show

    There are now only 644 days until the 2020 presidential election. And I don’t know about you guys, but I’ve already set my DVR. Yeah. I even added an extra five minutes in case it goes long. And this race was going to be pretty simple, right? It was gonna be the best Democrat running against Donald Trump. But now, someone has thrown a grande wrench in the works. The 2020 presidential race right now getting bigger by the day. A possible new contender. Former Starbucks CEO, Howard Schultz, he says he’s considering a run. He would do it as an Independent, taking on both the president and the Democrats.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…