• You Ask, I Answer: Social Media War Room Displays?
    Articles,  Blog

    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • The Secrets To Success With Facebook Ads in 2020 | What’s Working Now
    Articles,  Blog

    The Secrets To Success With Facebook Ads in 2020 | What’s Working Now

    – In this video, we’re talking about, what’s working with Facebook ads right now. And I’m sharing my agency’s top seven tips so you can create the most high-converting, profit-producing Facebook Ad possible. Let’s get to it. (rock music) Hey there, my name is Adam Erhart, Modern Marketing Strategist, and welcome to The Modern Marketing Show, where we help you generate more leads, customers, and sales by making way better marketing. So if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics, well, you may wanna consider subscribing and hitting that notification bell. (bell rings) All right, so let’s talk Facebook ads. Specifically,…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
    Articles,  Blog

    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • You Ask, I Answer: Agency Social Media Marketing Strategy?
    Articles,  Blog

    You Ask, I Answer: Agency Social Media Marketing Strategy?

    Christopher Penn: In today’s episode Terran asks, what do you what are your company post on company social media? If you work in an agency, do you share client work and updates back behind the scenes and company culture of the agency to appeal to new hires and mix? Both? It’s a good question. It depends. It depends on the audience, the channel, the overall strategy, things like that. One of the things that is really helpful in terms of marketing your agency on social media is setting clear purpose. What do you get from this channel? What do you get from this channel? What do you get from this…

  • You Ask, I Answer: Setting Social Media Goals for 2020?
    Articles,  Blog

    You Ask, I Answer: Setting Social Media Goals for 2020?

    Christopher Penn: In today’s episode Mautic asks, what sort of goals should we be setting for social media in 2020? Oh, that’s a very good question. Here’s how I would approach this. If you have existing data forecasts that forward using any time series forecasting tool. If you were at the Agoura pulse summit, you saw some of those which by the way, you can still register and see that I think for another like three weeks, but anytime you use forecasting software, Watson Studio of our Python all those things, what you want to do is this, you will first understand how you currently use social media and if…

  • Web Design Tips (The Top 8 Elements to an Effective Website)
    Articles,  Blog

    Web Design Tips (The Top 8 Elements to an Effective Website)

    It doesn’t matter what business, market, or industry you’re in, your business needs a website. But not just any website will do. After all, your businesses website is often your customers first point of contact with your brand and is the central hub for all your digital marketing activities. It’s also a controlled and owned piece of digital real estate which makes it extra special in today’s sea of rented and borrowed attention that comes along with using social media. So why then are so many websites just so bad? And how can you make sure you’re not making the same mistakes? Hello and welcome, my name is Adam Erhart…

  • HubSpot Smart Content Demo: Tailor Your Website, Landing Pages and Email
    Articles,  Blog

    HubSpot Smart Content Demo: Tailor Your Website, Landing Pages and Email

    The relationships you establish with every visitor to your website help fuel growth. But relationships aren’t static, they constantly evolve! So shouldn’t the way we market to customers evolve too? These contextual and personalized experience convert better and help establish better relationships and improve our marketing. Smart content is seamlessly integrated into your HubSpot contact database and all of your content tools. HubSpot even helps you get started but automatically presenting information about your visitors to tailor each experience in one click. No code or manual integration is needed. You can personalize any content on the page from text to forms and CTA’s and even HTML. Start by selecting the…

  • How To Create Better Facebook Ads | TOP Advertising Agency Secrets
    Articles,  Blog

    How To Create Better Facebook Ads | TOP Advertising Agency Secrets

    Facebook ads work great. Mmm, let me clarify that. Great Facebook ads work great. Terrible Facebook ads, not surprisingly work terrible. Which in this video we’re talking all about how to create way better Facebook ads. Let’s get to it. Hey there my name is Adam Erhart, Modern Marketing Strategist, and welcome to the Modern Marketing Show where we help you make marketing that matters. So if you’re interested in learning about the latest and greatest marketing strategies, tools, tips, tricks, and tactics well you may want to consider subscribing and hitting that notification bell. Alright, so if you’re here now watching this video, which apparently you are, then you’re…