• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • HOW TO USE PINTEREST TO DRIVE TRAFFIC TO YOUR WEBSITE
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    HOW TO USE PINTEREST TO DRIVE TRAFFIC TO YOUR WEBSITE

    hey in this video I’m going to show you how to use Pinterest to drive traffic to your website so stay tuned hey it’s addi here from addiganley.com and in this video I’m going to show you how you can use Pinterest to drive a ton of traffic to your website so there are three things that you can start doing today to attract the right people to your business. Pinterest is not just a place for recipes DIY projects and makeup tutorials you can actually be using this platform for your business so let’s get into the three things that you can do to drive a ton of traffic…

  • How to Embed a Pinterest Board in my WordPress Website
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    How to Embed a Pinterest Board in my WordPress Website

    Hey, y’all. Welcome to another WordPress Wednesday. Today we’re gonna look at how to embed a Pinterest board into your WordPress website. Here’s the cool thing, you guys. No plugin required and a totally free budget. There is, though, a little bit of a need to have a Child Theme in place. Don’t let that stress you out, though; because, I’m gonna give you a plugin to fix that problem. It’s not gonna take you more than five minutes. Check this out. Here we go. Last week I talked about how to do a really cool Instagram feed; but, I want to go this week and grab that Pinterest board.…

  • Pinterest For Photographers | The Hidden Social Media Marketing Tool Trailer
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    Pinterest For Photographers | The Hidden Social Media Marketing Tool Trailer

    – Pinterest is a place that people go to discover, to be inspired. And if you’re the type of photographer that creates inspiring images, well, then it’s kind of where you need to be. A lot of people think that Pinterest is only for mommy bloggers and DIY craft experts. However, it’s incredibly misunderstood. 250 million people use the platform every single month to create mood boards and to curate ideas for their next photoshoot. For a lot of photographers, what’s blocking them is that they don’t understand how marketing on this channel could help them grow their business. The secret of Pinterest is that you’re using images you’ve already…

  • You Ask, I Answer: Agency Social Media Marketing Strategy?
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    You Ask, I Answer: Agency Social Media Marketing Strategy?

    Christopher Penn: In today’s episode Terran asks, what do you what are your company post on company social media? If you work in an agency, do you share client work and updates back behind the scenes and company culture of the agency to appeal to new hires and mix? Both? It’s a good question. It depends. It depends on the audience, the channel, the overall strategy, things like that. One of the things that is really helpful in terms of marketing your agency on social media is setting clear purpose. What do you get from this channel? What do you get from this channel? What do you get from this…

  • You Ask, I Answer: Setting Social Media Goals for 2020?
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    You Ask, I Answer: Setting Social Media Goals for 2020?

    Christopher Penn: In today’s episode Mautic asks, what sort of goals should we be setting for social media in 2020? Oh, that’s a very good question. Here’s how I would approach this. If you have existing data forecasts that forward using any time series forecasting tool. If you were at the Agoura pulse summit, you saw some of those which by the way, you can still register and see that I think for another like three weeks, but anytime you use forecasting software, Watson Studio of our Python all those things, what you want to do is this, you will first understand how you currently use social media and if…

  • You Ask, I Answer: Social Media Community Manager Metrics and KPIs?
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    You Ask, I Answer: Social Media Community Manager Metrics and KPIs?

    Christopher Penn: In today’s episode, Jessica asks, I have some community managers on my team and I want to set some KPIs for them in 2020. What are good objectives for your community management team outside of response time? So response time, response time sounds like it’s a customer service measure more than is community management. And we thought think about community manager. Lori talking just customer service, which is a form of community management, are we talking about also nurturing and growing an actual community something like any slack group or discord group or a Facebook group if you had to? If that’s the case, then you have a…