• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • You Ask, I Answer: Agency Social Media Marketing Strategy?
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    You Ask, I Answer: Agency Social Media Marketing Strategy?

    Christopher Penn: In today’s episode Terran asks, what do you what are your company post on company social media? If you work in an agency, do you share client work and updates back behind the scenes and company culture of the agency to appeal to new hires and mix? Both? It’s a good question. It depends. It depends on the audience, the channel, the overall strategy, things like that. One of the things that is really helpful in terms of marketing your agency on social media is setting clear purpose. What do you get from this channel? What do you get from this channel? What do you get from this…

  • You Ask, I Answer: Setting Social Media Goals for 2020?
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    You Ask, I Answer: Setting Social Media Goals for 2020?

    Christopher Penn: In today’s episode Mautic asks, what sort of goals should we be setting for social media in 2020? Oh, that’s a very good question. Here’s how I would approach this. If you have existing data forecasts that forward using any time series forecasting tool. If you were at the Agoura pulse summit, you saw some of those which by the way, you can still register and see that I think for another like three weeks, but anytime you use forecasting software, Watson Studio of our Python all those things, what you want to do is this, you will first understand how you currently use social media and if…

  • How to Setup a Google Campaign URL to Track Your Social Media Success
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    How to Setup a Google Campaign URL to Track Your Social Media Success

    – Hey, what’s going on, everyone? My name’s Larry Snow, and in this video, we’re gonna be learning about UTM builders, or sometimes called the Google URL Builder. And we’re also gonna talk a little bit about Google Analytics, tying those two together. Tying the UTM builder, or the Google URL Builder, and how it appears in Google Analytics. Now, before you all go running off, ’cause you’re scared to death of analytics and statistics, I’ll go easy on you. Trust me. So, that’s coming up. (beeping) (static crackling) All right, guys, I’m over here on Google Analytics. Now, I am not gonna be going into it right now, Google…

  • Captions For Facebook Video Tutorial
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    Captions For Facebook Video Tutorial

    Hi, I’m Maryrose Lyons, the founder of Brightspark Consulting. I’m your trainer at the learn social media like a pro online Training course. I’ve got a great tip for you this week and it’s how to use Facebook to automatically add captions to your videos. When you upload native video content to Facebook it will autoplay in news feeds and that’s a good thing But the thing is it will also play with the sound muted So people watching have to tap the video in order to get the sound Research shows that eighty-five percent of Facebookers won’t actually Tap until after the first three seconds. That’s three seconds of…

  • Using Social Media Data for Analytics | Social Media Analytics | Business Analytics Case Study
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    Using Social Media Data for Analytics | Social Media Analytics | Business Analytics Case Study

    (upbeat music) – [Narrator] Subscribe to our channel and click on the bell icon so that you don’t miss out on our updates and get notified about our new videos. – So let me give you an example what we are doing in Equifax. So what you need to say is that in Equifax we have a lot of fun, okay, playing with the data. A data scientist is a funny guy, okay? A creative guy and we spend a lot of time to try to identify what we can do with the data. So this is the funny part of this thing. So I’m coming back to the digital…

  • Social Media Intelligence and Learning Environment (SMILE) Overview
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    Social Media Intelligence and Learning Environment (SMILE) Overview

    SMILE, the Social Media Intelligence and Learning Environment, lets researchers create Twitter and Reddit data sets, and analyze the data for Natural Language Processing, Sentiment analysis, and Network analysis. First, let’s create a data set using SMILE’s search tool. You can retrieve tweet or user data directly from Twitter, or from the Macroscope’s streamed tweets database. In the future, we plan to integrate more social media data sources. Search using a keyword, in this case we’ll use ‘bioenergy’. You can download the search data directly to your machine or click on “go to analytics”. These analytics tools are all built with open source Python libraries. For each option, you will…

  • SEMrush Overview Series: Social Media toolkit
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    SEMrush Overview Series: Social Media toolkit

    Hi there! This is SEMrush. You’ve already learned a lot about our award-winning online visibility management and content marketing platform. From SEO and Online Advertising to Competitive Market Research and Content Marketing, we have tools that are vital to any digital marketer out there. Yet, with such a variety of features offered, we suspect there may be parts of our suite you’re not that familiar with. So, let us introduce you to our Social Media Toolkit. Before we get to the nitty-gritty of how you can benefit from a broad selection of features available to you, there’s one thing you need to know – SEMrush’s Social Media Toolkit is not…