• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • You Ask, I Answer: Agency Social Media Marketing Strategy?
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    You Ask, I Answer: Agency Social Media Marketing Strategy?

    Christopher Penn: In today’s episode Terran asks, what do you what are your company post on company social media? If you work in an agency, do you share client work and updates back behind the scenes and company culture of the agency to appeal to new hires and mix? Both? It’s a good question. It depends. It depends on the audience, the channel, the overall strategy, things like that. One of the things that is really helpful in terms of marketing your agency on social media is setting clear purpose. What do you get from this channel? What do you get from this channel? What do you get from this…

  • You Ask, I Answer: Setting Social Media Goals for 2020?
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    You Ask, I Answer: Setting Social Media Goals for 2020?

    Christopher Penn: In today’s episode Mautic asks, what sort of goals should we be setting for social media in 2020? Oh, that’s a very good question. Here’s how I would approach this. If you have existing data forecasts that forward using any time series forecasting tool. If you were at the Agoura pulse summit, you saw some of those which by the way, you can still register and see that I think for another like three weeks, but anytime you use forecasting software, Watson Studio of our Python all those things, what you want to do is this, you will first understand how you currently use social media and if…

  • How to Optimize Social Media Profiles
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    How to Optimize Social Media Profiles

    Maintaining effective and engaging social media profiles is an essential part of setting your business up for success. In a time when social media is fast becoming the new front door for your business, the steps to setup and configure your profile differ by network but there are some generally accepted best practices that can help you better capture traffic, engage visitors and increase conversions. Engaging visuals are vital for making a great first impression on visitors to your social properties. Capture attention with bright vivid high-resolution images. Your profile picture should be easily recognizable even at thumbnail size your logo is usually the best choice, but if it doesn’t…

  • Optimizing Your Profile Settings on Twitter
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    Optimizing Your Profile Settings on Twitter

    Now that you’ve got a strong start on creating a Twitter profile with a strong bio and visuals, it’s time to think about how to optimize it for engagement. The media gallery showcases your most recently Tweeted photos and videos. If your media gallery is not yet fully populated, post a minimum of six Tweets with visually striking photos or videos that are relevant to your business. This will fully populate your media gallery, boosting the visual impact of your profile. When selecting the location to include on your Twitter profile, think about where you connect with your customers. If you deal with local customers, use your precise physical location…

  • How to Conduct a Social Media Audit
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    How to Conduct a Social Media Audit

    you have an idea who your buyer is you figured out what channels to use and you’ve started posting on your social media channels but how do you know of what you’re doing is working are you posting the right content is your audience responding is there a return on investment or ROI in your social campaigns or are you even investing in the right things that’s where social metrics come in let’s start by learning how to look at all of your data as a whole and to set up benchmarks for future reporting you’ll want to conduct a social media audit a hard look at the data from…

  • How to Create a Successful Social Media Strategy
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    How to Create a Successful Social Media Strategy

    A social media strategy contains many key components which together ensure all facets of your company’s social media presence have been considered, thereby setting your organization up for digital success. The first foundational components of a social media strategy are a social media audit, social media goals and objectives, and the budget tactics and tools required to achieve them. In this foundational stage you’ll consider not only successes and opportunities on social media, but also create the strategic plan for supporting organizational goals, whether that involves social ads, a business blog or the creation of an influencer strategy. You’ll also need to incorporate a content strategy for the types and…

  • How to Create a Social Media Marketing Audit for a Business!
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    How to Create a Social Media Marketing Audit for a Business!

    All right what’s going on guys Cereal Entrepreneur here um so I wanted to give you guys an update basically so I’ve gotten a lot of questions about my social media and digital media audits so I wanted to give you guys a review of kind of how I do it and what things I put in the audit and what software’s or websites or platforms I use to UM kind of facilitate some of the diagrams that I’m getting and kind of give me some of the backend information about what their business is doing without having to get through each inch and count individual focus obviously that would…