• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • You Ask, I Answer: What Belongs in a Social Media Audit?
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    You Ask, I Answer: What Belongs in a Social Media Audit?

    Christopher Penn: In today’s episode summer asks, What do you include in a social media audit for a client? This is an excellent question because there are some tips and tricks to help you do this much more easily. And the number one thing you have to do before you do anything else before you start planning any data polls or charts or visualizations is to understand whether or not social media had any business impact. You have to make that determination First, if social media had no business impact, guess what? You don’t need to do the rest of the audit because it doesn’t matter. If it does have…

  • You Ask, I Answer: Agency Social Media Marketing Strategy?
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    You Ask, I Answer: Agency Social Media Marketing Strategy?

    Christopher Penn: In today’s episode Terran asks, what do you what are your company post on company social media? If you work in an agency, do you share client work and updates back behind the scenes and company culture of the agency to appeal to new hires and mix? Both? It’s a good question. It depends. It depends on the audience, the channel, the overall strategy, things like that. One of the things that is really helpful in terms of marketing your agency on social media is setting clear purpose. What do you get from this channel? What do you get from this channel? What do you get from this…

  • You Ask, I Answer: Setting Social Media Goals for 2020?
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    You Ask, I Answer: Setting Social Media Goals for 2020?

    Christopher Penn: In today’s episode Mautic asks, what sort of goals should we be setting for social media in 2020? Oh, that’s a very good question. Here’s how I would approach this. If you have existing data forecasts that forward using any time series forecasting tool. If you were at the Agoura pulse summit, you saw some of those which by the way, you can still register and see that I think for another like three weeks, but anytime you use forecasting software, Watson Studio of our Python all those things, what you want to do is this, you will first understand how you currently use social media and if…

  • Captions For Facebook Video Tutorial
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    Captions For Facebook Video Tutorial

    Hi, I’m Maryrose Lyons, the founder of Brightspark Consulting. I’m your trainer at the learn social media like a pro online Training course. I’ve got a great tip for you this week and it’s how to use Facebook to automatically add captions to your videos. When you upload native video content to Facebook it will autoplay in news feeds and that’s a good thing But the thing is it will also play with the sound muted So people watching have to tap the video in order to get the sound Research shows that eighty-five percent of Facebookers won’t actually Tap until after the first three seconds. That’s three seconds of…

  • Social Media Funnels – Sales Funnel Quick Tutorial
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    Social Media Funnels – Sales Funnel Quick Tutorial

    hey there Mike ready here from business fuel in today’s video I’m going to talk about social media funnels or social media sales funnels so let’s get started all right so what we’re going to do is we’re going to talk about social media sales funnels and why they’re so important so social media sales funnels basically what it is is we want to put our products and services in front of a huge audience of people that have grouped themselves together by similar beliefs or similar interests and those interests those people might be interested in our products so our job is to find out who they are and…

  • Social Media Marketing – Tips to help you increase your credibility with social media
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    Social Media Marketing – Tips to help you increase your credibility with social media

    In this video, I’m going to share all social media tips to help you boost your credibility when you’re first starting out, especially if you’re relatively new or unheard of. Stay tuned. Hi, I’m Sara Nguyen, and on this channel, I make tech and social media easier for awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest product reviews, social media marketing tips and training. Credibility and trust are important factors in the sales process. When you have a rapport with your audience, it’s much easier to make sales because all things being equal, people will do business with a friend; and…

  • 15 New Social Media Content Ideas for Better Engagement
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    15 New Social Media Content Ideas for Better Engagement

    – What’s the most challenging part of content creation? It’s developing new social media content for your pages. With the expectation that you’ll need to release fresh and up-to-date content, there’s always that pressure to go out with something that’s never been done before. Trust me, I’ve been there. You want your followers to see new fresh content to read and watch. I’ve got a secret for you. Come here, come in close. You can recycle and make old posts new again by repurposing but if you’re worried about that getting too repetitive, in today’s video, I’m gonna share with you some new content ideas that will make your feed…