• You Ask, I Answer: Social Media War Room Displays?
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    You Ask, I Answer: Social Media War Room Displays?

    Christopher Penn: In today’s episode Martha asks, What software and what content should we put on our displays? And our social media War Room slash command center? An interesting question and the answer is it depends really on what decisions you need to make remember dashboards without decisions are decorations, right? And you can buy all sorts of useful you know, decorations like art if you want to just have something on the walls, social media war rooms and social media command centers in the past have been very often for appearances sake, you put one in to show off to your senior executives to your board to your customers.…

  • How to Easily Analyze Facebook Ad Results With 3 Custom Reports
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    How to Easily Analyze Facebook Ad Results With 3 Custom Reports

    Are you tired of clicking around in Ads Manager trying to filter, sort, and essentially find all of the data that you need? These three reports will save you a boatload of time measuring your Facebook ad results. Now, you might be asking yourself, so Bondio, what do I do now that my ads are running? Girlfriend, I’m glad that you asked that because what we do is we track the heck out of your results. In this video, you’ll learn how to create three custom reports inside of Ads Manager. The first is the ROI Snapshot Report for measuring your sales results. The second is the Lead Progress Report…

  • The Dark Side of Social Media: The Fyre 🔥 Festival Phenomena
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    The Dark Side of Social Media: The Fyre 🔥 Festival Phenomena

    New details that we’re learning this morning about that epic Fyre music Festival going viral with the #dumpsterFyre, a luxury getaway quickly spiraling into chaos in case you’ve been living under a rock, Fyre Festival is the infamous 2017 music Festival in The Bahamas that never happened. What made this so crazy was that it was a drama fueled spectacle with attendees posting the disaster on social media, publicizing the event in real time. Attendees expected luxury villas, private yachts, gourmet meals, made by world renowned chefs in the experience of a lifetime. Instead, they arrived at a FEMA theme, tent city with bread, slices of cheese, salad dressing, a…

  • Holiday Social Media Marketing Strategy
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    Holiday Social Media Marketing Strategy

    Holiday season is here, which means your potential clients and customers are being inundated day in and day out with ads for different products and services, and other businesses who are trying to make those final sales as we close out this year. So, let’s talk about seven things you can be doing on social media that are holiday focused to help you stand out and hit your goals. Number one is host a contest, giveaway, or sweepstakes. This is probably one of the easiest things that you can put together, whether you are a product or service based business. It’s also a great way to get your audience involved…

  • How to Use Twitter’s Dashboard App
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    How to Use Twitter’s Dashboard App

    I am unboxing with you Twitter’s new dashboard. This is my first time using it. And I’m going to go through it from the very beginning. Let me click back. This is the first thing you’ll see. You’re going to go to dashboard.twitter.com/landing then we’re going to click “Try Twitter Dashboard.” Then it tells us to choose our kind of business. I’m an online business with 2 to 5 employees. Now I’m going to click NEXT. It says “Learn what people are saying about your business. If you only monitor your mentions, you might be missing a lot of the conversation. We’ll help you set up a custom feed to…

  • How to Set Up Facebook Business Manager and Mistakes to Avoid
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    How to Set Up Facebook Business Manager and Mistakes to Avoid

    – In this video, I’m gonna walk you through how do you set up Facebook Business Manager, step by step, and what are the most common mistakes we see along the way. Join me. (gentle jingle) Business Manager is a fantastic tool to be able to setup access, control audiences between the different assets you have with Pages and ad accounts and other kinds of assets. Why is Business Manager important? Custom audiences are the crown jewel of Facebook ads. The thing that produces the most revenue and results for us, and Facebook’s made a rule saying that if you want to be able to use custom audiences, you have…