• Building Brand via Social Media for Small and Medium-Sized Businesses | AIM EXPO | COLLIN AUSTIN
    Articles,  Blog

    Building Brand via Social Media for Small and Medium-Sized Businesses | AIM EXPO | COLLIN AUSTIN

    (audience clapping) – All right, good afternoon, everybody, how are we feeling this afternoon? – [Man] Yeah! – All right, we got some energy, is it nap time, everybody went to lunch, we’re good? I was just saying that I feel like we need like a hype man, we need like a DJ up in here spinning, get that blood flowing. Well, as I said, my name is Collin Austin, I’m the founder of a company called New Scooters 4 Less. It’s a dealership that I started 15 years ago as a college students that was struggling to get to and from class. I also have a digital media company…

  • Social Media Content Strategy for Local Business – 5 Tips | Marketing 360
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    Social Media Content Strategy for Local Business – 5 Tips | Marketing 360

    – [JB] Social media content strategy for local business five tips coming up. So coming up with social media content for a local business can be really tough sometimes. Especially you’re in a business like a plumber. How exciting is that, right? How often can you come up with good content that’s engaging enough for a local community to want to actually follow you? That can be really difficult. So let’s talk about a strategy that works for any local business no matter what you do, this is a strategy that’s gonna be engaging to your local community, get ’em to follow you. Tip number one is to post content…

  • Social Media Strategy: Social Channels Explained
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    Social Media Strategy: Social Channels Explained

    There are a lot of options when it comes to choosing the right social media platform to use for your inbound marketing efforts. To help you decide which channels are the best fit for your social strategy, let’s walk through the basics and benefits of each of them. Let’s start with the giant: Facebook. You may have heard the adage that if Facebook were a country it would be the largest on earth. That’s because it currently boasts over two billion users – far more than the largest country, China, with 1.4 billion people living within its borders. It’s likely the majority of people you know are on the social…