• How We Develop Creative Social Media Campaigns (that make our clients a lot of money!)
    Articles,  Blog

    How We Develop Creative Social Media Campaigns (that make our clients a lot of money!)

    – In this video, I’m gonna show you how we develop creative social media campaigns that drive trackable revenue and return on investment for brands just like yours. (upbeat music) If you, watching this, work in a marketing department for a brand that sells products, this video is made for you. We’re gonna be talking through how we support brands to develop 5 to 20 times the return they spend on paid social media ads. Let’s get into it. So starting with the platform, Facebook, and more importantly Facebook Ads. One of the biggest challenges us marketers and marketing teams within brands have is attributing our efforts directly to sales,…

  • the social media marketing strategy triangle (archived)
    Articles,  Blog

    the social media marketing strategy triangle (archived)

    how do Giovanni here in this video I’m gonna tell you what the social media marketing triangle is and why you will fail at social media if you don’t adhere to it today we’re talking about time quality and cost and you get to have two of those the project management triangle is that sometimes known is a valuable tool for prioritizing and decision-making it’s often used as a throwaway tool in training courses but it’s a powerful tool in the hands of a competent leader or marketing professional you get to pick two of those but you can’t have all three most people that have been in a business…

  • 5 Key Social Media Strategies To Build An Online Following
    Articles,  Blog

    5 Key Social Media Strategies To Build An Online Following

    – Five key strategies to building a following online without any weird tactics, bots, or buying them. (upbeat music) (pencil scratching) (title whooshes) In today’s video, I’m gonna use this framework to illustrate to you why there are five things you need to consider and five strategies that you can utilize in order to build this following. One of the things that I’ve discovered is that if I wanted to serve people at much deeper level, I had to reach more people and I had to put myself out there. I discovered these few things along the way to build millions of followers on Facebook, which is the platform I…

  • 7 Great Tips on Sharing your Videos on Facebook | Ep 21
    Articles,  Blog

    7 Great Tips on Sharing your Videos on Facebook | Ep 21

    So you’re promoting yourself, whether it’s your personal brand, or your company on Facebook. In our last video, we talked about- if you’re doing that. what you should keep in mind when you’re editing your video for Facebook. In this video, we’re going to talk about what should you keep in mind when you’re actually posting, you’re sharing a video online to get the most engagement, the most views. So people actually watch all that hard effort you put into creating a video. Let’s dive into that right now! There are seven points I want you to keep in mind when you’re sharing or posting your video on Facebook for…

  • Building Brand via Social Media for Small and Medium-Sized Businesses | AIM EXPO | COLLIN AUSTIN
    Articles,  Blog

    Building Brand via Social Media for Small and Medium-Sized Businesses | AIM EXPO | COLLIN AUSTIN

    (audience clapping) – All right, good afternoon, everybody, how are we feeling this afternoon? – [Man] Yeah! – All right, we got some energy, is it nap time, everybody went to lunch, we’re good? I was just saying that I feel like we need like a hype man, we need like a DJ up in here spinning, get that blood flowing. Well, as I said, my name is Collin Austin, I’m the founder of a company called New Scooters 4 Less. It’s a dealership that I started 15 years ago as a college students that was struggling to get to and from class. I also have a digital media company…

  • Productivity Hacks Every Social Media Manager Needs to Know
    Articles,  Blog

    Productivity Hacks Every Social Media Manager Needs to Know

    Hi, social media marketers. My name is Kerri from Socialbakers and I wanna share our top five productivity hacks from the experts. Today’s marketers are having to deal with two big challenges. Number one: Staying at the forefront of an ever-changing social media landscape. Number two: Understanding that success is achieved by maintaining this velocity but without the stress. The need to feel productive is at an all-time high. The constant feeding of the content monster across multiple different platforms. With this overwhelming stress comes a greater need to detox from screens and distractions. Ryan A. Bell says his productivity hack is turning off his phone and leaving it in…

  • Discussing My Social Media Strategy With @TeamGaryVee | DailyVee 437
    Articles,  Blog

    Discussing My Social Media Strategy With @TeamGaryVee | DailyVee 437

    – For me, like I will crush if Gavin just takes the fuckin’ phone on Instagram, sign in to my stories and be like, “What was that meeting about?” Like the rant I just gave you and you were like, “Yes.” I can do that at will. It’s kind of stupid. I mean it’s fucking scary, but like, I don’t think people realize that fucking making content is literally like the sprinkles to my reality, like I do not believe that anybody that consumes my content has any true sense that I spend 15 hours a day being a CEO of a big company. (soft guitar music) – It was…

  • How to Use Tone of Voice in Social Media
    Articles,  Blog

    How to Use Tone of Voice in Social Media

    let’s talk about tone and voice in your social media content here’s the honest truth humanizing your brand is no longer just an option it’s a necessity humanizing your brand is a competitive edge in a highly competitive online world people like to buy from people they like to make connections and they like to invest their time and money and people that they can relate to that’s why tone and voice in your messaging are so important having a distinct tone and voice that reflects your values can help you connect with your audience in a way that business jargon simply can’t it also sets you apart from other…

  • How to Effectively Manage Your Social Media Platforms as a Writer | iWriterly
    Articles,  Blog

    How to Effectively Manage Your Social Media Platforms as a Writer | iWriterly

    Being an author no longer means only writing. Learn how to take your author platform and social media presence to the next level–without losing your sanity–in this iWriterly video. Heya, book nerds! I’m Meg LaTorre, and on this episode of iWriterly, let’s talk about how to effectively manage your social media platforms as a writer. Before we get into today’s content, make sure you hit the subscribe button if you haven’t already. Here on iWriterly, we create videos about how to be a successful modern-day author: the ins and outs of writing, being an entrepreneur, author platform, and publishing. If that sounds like something you’re interested in, be sure to…