Three Russian social networks to use when targeting Russia | Need-to-know
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Three Russian social networks to use when targeting Russia | Need-to-know


If you’re thinking of doing social media marketing in Russia, you need to be aware that there are some hugely popular local social networks that you might not have heard of before. Being present on these social networks will put your brand right in front of your Russian target audience, and will give you an edge over your less-savvy competitors. This video will look at three of the most popular Russian social networks. Firstly, VK. VK looks very similar to Facebook, but in Russia, VK is more than twice as popular as its American counterpart! VK is most popular amongst young people aged under 34, with many users interacting with brands’ pages in order to find out the latest deals and get customer support. It’s highly recommended that you set up a page for your business so that you can reach this active demographic, as users will be searching for you, meaning you’ll miss out if you’re not there. Secondly, let’s examine OK. OK was created to enable users to get hold of long-lost childhood friends and family members. Users of this network tend to be older, with very few people aged under 25 using this social network. There are very few business pages on OK. Instead, users tend to join groups about topics or brands that interest them. It’s advisable to set up an OK group for your business, as this allows you to actively interact with your target audience, as well as collect feedback from them. When thinking about what to share on OK, bear in mind that it’s very popular to share videos on this platform. And finally, let’s look at LiveJournal. LiveJournal is the most popular blog in Russia, and content posted there often goes viral. It’s gained a solid reputation as a high-quality platform and is looking more and more like a national mass media portal. It has authority and has gained the trust of the Russian internet audience over 20 years of stable performance, becoming one of Russia’s most quoted online sources. If you’re a media company, you should definitely consider setting up an account on LiveJournal and publishing your content there. Do you have any other tips on Russian social media? Let us know in the comments below! And remember, we have an in-depth guide about this topic on our training platform, so check it out using the link in the description.

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