Hi, I’m Jan Rezab,
this is Social Media Minute. With these Social Media Minutes
we try and give you a bit of advice to help with your
social media campaigns. We’ve done over 50 videos
of Social Media Minute trying to narrow down
the specific advice. Here’s our top advice of 2017. Number one,
live video is gonna be big. Live and real-time events,
whether it’s on Instagram, on YouTube, on Snapchat, on Facebook,
go do live content. Number two is video. Video has
become huge over the last two years. And video monetization is also coming. For the media organization,
influencers, and celebrities, this is gonna mean big stuff.
What does that mean for brands? Those online social media
celebrities and influencers are gonna have a better way
to monetize their own content. You’ll have to get to them
in a different way. Number three, mobile games. Facebook launched the instant games format
which is playable straight to the newsfeed. With the original flash games, you can
now actually make little HTML5 minigames and put them straight on social media
and the newsfeed. That’s very exciting.
Next up is using multiple formats. Social media channels like Instagram,
which was previously photos, are now photos, videos, live videos etc. Facebook’s status updates
have gone to a wide range of statuses including 360, different VR experiences,
360 video and even soon 360 live video. So you have to engage
in these multiple formats, as well as number five,
the stories format. Snapchat has invented
that stories format. But since then, Instagram and even
Messenger have “borrowed” that format and created it in their own, which is
gonna be much bigger at their scale. Brands should look at launching those
stories out of multiple of these channels. Stories is a great way to engage
an audience in a very quick way. They’re 24-hour formats.
You have to publish them more frequently. If you do it,
focus on doing it in the right way. So those are the top tips of 2017. Good luck and let’s do a quick review
at the end of the year.